H 汽车有限公司成立于 1998 年，是由中方和日方各出资 50%股份组建而成。目前 建成两个工厂(黄埔工厂和增城工厂)，占地面积共为 160 万平方米。作为一个迅速成长 并在汽车领域占有一定优势的企业。目前，H 黄埔工厂、增城工厂产能合计已达 48 万， 结合目前国内汽车消费水平、增长速度、市场需求及公司中长期产销愿景，现有生产能 力已无法满足未来各方需求，制约了企业的发展，妨碍企业规模效益的实现。需进行产 能扩大可行性研究。 产能扩大可行性研究是企业重要的决策依据，所研究内容对于企业有着十分重要的 意义。其研究内容主要是从企业的基本现状、产品的市场可行性及技术可行性、项目投 资的财务可行性及可能遇到的风险出发，对于所涉及的土地、厂房、设备设施、生产产 品、产品技术、加工工艺、生产物料、生产流程等因素进行系统的全面分析，从而对经 营层的决策判断起到指引作用。 本项目坐落于 H 公司增城工厂现有厂区，位于增城市新塘镇，占地面积为 130 万平 方米，目前生产规模为年产 24 万辆。作为一个迅速成长并且在汽车领域占有一定优势 的企业，H 公司一贯秉持着“起步就与世界同步”的现金理念，不断引进日本本田最新 技术和车型，把品质领先、技术领先和服务领先的核心思想作为 H 公司发展战略。H 公 司在行业内仍将保持较长时间的优势、较大的增长空间和较大的产能需求。 中国乘用车市场的发展正在根据中国经济发展的新节奏调整步伐，中国乘用车市场 也将根据国情的新变化面临内外环境的新变化。本次研究基于对全球目前主要汽车市场 主导国家的轿车发展历史回顾以及深入分析我国当前宏观经济的发展状况，预计未来十 年，中国乘用车市场的增长空间仍会相对平稳，市场仍有较大的需求空间。 随着中国经济的快速发展，中国用户对汽车消费的需求趋向多元化，该项目计划生 产目前市场占有率高、技术领先的中级轿车。项目导入本田最新研发的先进技术，包含 舒适、环保、安全三大方面，通过激情四射的外型设计、同级车中最强劲的动力组合、 最丰富的技术装备以及独具一格的剧院级音乐舱体验，成为一款让驾乘者真正倍感自豪 的中级车。 新增建设投资估算的范围包括工艺设备投资，及相应配套的公用设施费用、生活服 务设施费用，还包括工程建设其他费用、预备费。项目技术转让费按合同有关规定计入 投资。本项目在企业原有土地上进行建设，土地费用计入利用原有资产中。本项目，新增II 建设投资为300000 万元，利用企业原有资产为 40000 万元，新增资金全部企业自筹。 基于以上分析，企业具备扩产能力及扩产意图，市场具有较大市场需求和增长空间， 项目产品具有较大的竞争力和技术优势，各项财务目标符合要求，各项风险在可控范围 内，综合分析项目具有可行性。 关键词，汽车行业 产能扩大 可行性研究III Abstract H Automotive Co., Ltd. was founded in July 1, 1998, the 50% share of the total of China and japan. Currently built two factories (Huangpu factory and Zengcheng factory), covers an area of 1 million 600 thousand square meters. As a rapid growth and in the automotive sector has a certain advantage of the enterprise. At present, H Huangpu factory, Zengcheng factory total production capacity has reached 480 thousand, with the current domestic automobile consumption level, growth rate, market demand and sales of the company long-term vision, the existing production capacity has been unable to meet the future needs of the parties, restrict the development of enterprises, hindering realization of enterprise scale benefit. A feasibility study on the expansion of production capacity. Capacity expansion feasibility study is an important decision-making basis for enterprises, the research content is very important for the enterprise. The main contents of the study is from the enterprise's basic situation, product market feasibility and technical feasibility of project investment, financial feasibility and possible risks of the comprehensive analysis system for the land, plant, equipment and facilities, the production of products, product technology, processing technology, production materials, production processes and other factors. In order to management decisions to guide. The project is located in Zengcheng factory of H company, which is located in Xintang Town, Zengcheng City, covers an area of 1 million 300 thousand square meters, with an annual output of 240 thousand units. As a rapidly growing and holds certain advantages in the field of auto enterprise, H company has consistently uphold the start with the world cash concept, the introduction of the Japanese Honda's latest technology and models, the core idea of leading quality, leading technology and service as the leading development strategy of H company. H company in the industry will remain the advantages of a longer time, a larger growth space and a larger capacity needs. China's passenger car market development is based on the pace of China's economic development, the new pace of adjustment, China's passenger car market will also face new changes in internal and external environment based on the new changes in the situation. Based on the study of the global auto market is mainly dominated national car development history review and in-depth analysis of the current development of China's economy, is expected in the next ten years, Chinese passenger car market growth space is still relatively stable, the market still has a great demand for space. With the rapid development of China's economy, China's consumer demand for automotive consumption tends to be diversified, the project plans to produce the current market share of high,IV technology leader in the intermediate car. Advanced technology into Honda's new project, including comfort, environmental protection, safety, through the design, the passion of the same level vehicle power combination, the most powerful technical equipment of the most abundant and unique theater level music class experience, become a truly let the occupants proud intermediate car. The scope of investment in new construction projects include investment in process equipment, and the corresponding facilities for the cost of public facilities, life service facilities, but also the construction of other costs, preliminary fees. The project technology transfer fee shall be included in the investment in accordance with the relevant provisions of the contract. The project in the original land for construction, land costs are included in the use of the original assets. This project, the new construction investment of 3 billion yuan, the use of the original enterprise assets of 400 million yuan, the new capital of all enterprises. Based on the above analysis, enterprises have expanded production capacity and expansion intention, market has a large market demand and growth space, the project products have greater competitiveness and technological advantages, the financial targets to meet the requirements, the risk in the controllable range, with a comprehensive analysis of the project feasibility. Key words: automobile industry; capacity expansion; feasibility studyV 目 录 摘要.....I Abstract III 第一章 绪论1 1.1 项目背景 .. 1 1.1.1 项目名称 . 1 1.1.2 企业概况 . 1 1.2 文献综述 .. 6 1.2.1 可行性研究概念 . 6 1.2.2 可行性研究与项目管理的关系 . 7 1.2.3 文献评述 . 7 1.3 研究范围、宗旨和目标 .. 7 1.3.1 编制范围 7 1.3.2 主要内容 8 1.3.3 研究目标 8 1.4 研究主要内容和结构安排 .... 8 第二章 项目的提出....10 2.1 目前产能情况 .... 10 2.2 当前土地利用情况 .. 11 2.3 项目初步布局设想 .. 13 2.4 劳动定员 16 2.5 本章小结 ..... 17 第三章 市场可行性分析..18 3.1 乘用车市场供应分析 .... 18 3.1.1 乘用车产业预测 .... 18 3.1.2 乘用车市场未来预测 .. 21 3.2 产品市场需求分析 .. 24 3.2.1 国内市场需求预测 24 3.2.2 乘用车市场需求分析 .. 25 3.2.3 产品市场发展 .. 27VI 3.3 本章小结 ..... 28 第四章 技术可行性分析..30 4.1 拟生产产品技术分析 .... 30 4.1.1 2PK 车型 ..... 30 4.1.2 2WF 车型 .... 35 4.1.3 2CG 车型 ..... 40 4.2 工程设计方案分析 .. 52 4.2.1 设计规划思路 .. 52 4.2.2 新工厂基本组成 .... 53 4.2.3 工作制度及设计年时基数 53 4.2.4 车间工艺 .... 54 4.3 环保节能方案分析 .. 62 4.3.1 项目所在地现状 ..... 62 4.3.2 环境保护措施 ... 62 4.3.3 节能措施 ..... 65 4.4 本章小结 ..... 66 第五章 财务可行性分析..67 5.1 投资测算 67 5.1.1 估算依据 ..... 67 5.1.2 建设内容投资估算 . 67 5.1.3 流动资金估算 ... 68 5.1.4 项目总投资及投入计划 .... 68 5.2 财务评价 68 5.2.1 财务评价依据 .. 68 5.2.2 评价的基础数据 ..... 68 5.2.3 销售额预测 68 5.2.4 总成本估算 69 5.2.5 税金及三项基金 .... 69