Customer Engagement Marketing
Robert W. PalmatierV. Kumar
Colleen M. Harmeling
Editors
Customer
Engagement
Marketing
ISBN 978-3-319-61984-2ISBN 978-3-319-61985-9 (eBook)
DOI 10.1007/978-3-319-61985-9
Library of Congress Control Number: 2017951630
The Editor(s) (if applicable) and The Author(s) 2018
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Editors
Robert W. Palmatier
Foster School of Business
University of Washington
Seattle, Washington, USA
Colleen M. Harmeling
Florida State University
Tallahassee, Florida, USA
V. Kumar
Georgia State University
Atlanta, Georgia, USA。