170 analytics
end-users reveal
important challenges
around existing analytics
solutions and data-informed
decision making.
CONTENTS
Market research & survey scope ........... 5
How important is it to be data-informed .... 6
Who consumes analytics .......... 8
Who makes data-informed decisions ........... 11
What is data culture like ........... 12
How are data insights obtained ......... 13
How does someone answer a data-related
question at your company ........ 15
How long does it takes to get insights .......... 16
How often do analytics users encounter
a question they can't answer .. 17
How is analytics set up at your company ..... 18
Top analytics pain points and requirements . ........... 19
Summary ... 23
5TRENDS IN ANALYTICS AND DATA-INFORMED DECISION MAKING
Market Research
& Survey Scope
The aim of this market survey is to assess the
current data culture at various businesses. Our
area of research focuses on understanding the
state of data accessibility at companies and
assessing the importance of data-informed
decision making. We define being data-informed
as making decisions guided by data gathered
through a combination of hypothesis testing and
product intuition.
We also report on key trends in the use of event
analytics solutions and current
pain points faced by analytics end-users.
For these purposes, event analytics refers to
analytics that tracks events, or actions that
reveal how entities in your system—whether they
are users, devices, or other objects—interact with
your product.
This survey includes 170 respondents from
startups to Fortune 500 companies, ranging
from C-level executives, VPs, and directors to
individual contributors
the survey covers
the following topics:
The importance of being data-informed
Identifying which teams that make data-
informed decisions
Assessing how teams gain insights into their
data
The types of event-based analytics solutions
people are using to get data insights and the
time it takes to discover these insights
The key limitations and pain points of existing
analytics solutions
The top two things analytics end-users desire
from their analytics solutions, and the value
they want to derive from them
Key factors people looking into new analytics
solutions should consider in order to foster a
more data-informed culture
6STATE OF DATA INSIGHTS 2017
How important is it to be
data-informed
Companies are well aware of the value data insights bring to business decision making. Every massively
successful tech company from Google to Uber has found their competitive advantage in data. From
the tracking of fundamental metrics like revenue and burn rate to KPIs and success metrics that vary
between teams, organizations today need data to guide decision-making. That’s table stakes. The
thing that separates great companies from the rest, however, lies in how much of the thinking they do
themselves and how much of it is left to the data.
12%
46%
42%
Important
Very important
Mission critical
Data-informed
You let the data guide your
decision-making process
You let data act as a check on
your intuition
Data-driven
This is the fundamental difference between
being data-driven and being data-informed:。