Marketing
research
an applied approach
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Marketing
research
an applied approach
FiFth edition
Naresh K. Malhotra
DaNiel NuNaN
DaviD F. BirKs
Harlow, EnglandLondonNew YorkBostonSan FranciscoTorontoSydneyDubaiSingaporeHong Kong
TokyoSeoulTaipeiNew DelhiCape TownSo PauloMexico CityMadridAmsterdamMunichParisMilan。