摘要
生态文明建设是国家发展战略的重要组成部分。在郑州市被定为国家中心
城市以后，郑州市的五个区出台了相应的政策与措施，共投资400亿元加强市
区的生态文明建设。2018年是郑州市创建国家生态园林城市的起步之年，将围
绕着生态园林城市的目标，进一步完成各级各类绿化工程，在满足人们美好生
活方面实现重大突破。在此背景条件下，对河南AA绿化工程有限公司发展的优
势、劣势、机会与威胁进行深入分析，制定切实可行的公司发展战略，对河南
AA绿化工程有限公司的发展壮大具有十分重要的现实意义
论文在对河南AA绿化工程有限公司的内务部环境进行分析的基础上，对公
司的发展战略进行设计，并提出实施保障。河南AA绿化工程有限公司以未来每
天的蓝天白云、以客户创造舒适的商业生活空间、以企业的每位员工创造生活
工作的乐园为公司愿景。在十年内成为中原地区行业佼佼者，河南AA绿化工程
有限公司的标准就是行业的标注，力争在20年内发展成为中国园林行业领军企
业，并走出国门为公司发展战略目标。河南AA绿化工程有限公司发展的主要举
措为：尽快完善现代化企业制度，依照现代企业管理办法和要求，进行多样化
管理；尽快设立设计职能部门，让设计、施工一体化运营，使景观设计成为公
司竞争力的核心；实施特有服务或特有产品供应商战略；加快挖掘高端人才战
略，采用各种方法提升现有设计人员、管理人员、营销人员等人员的综合能力；
大力提高企业的质量、环境、安全战略；加强人工智能，网络技术为核心的现
代信息技术在公司运营管理的应用。河南AA绿化工程有限公司的发展战略的实
施保障为：对河南AA绿化工程有限公司组织结构进行优化组合；对施工过程加
强成本控制；提升河南AA绿化工程有限公司人力资源管理能力；加强河南AA
绿化工程有限公司项目管理能力
论文的研究成果不仅对河南AA绿化工程有限公司的发展壮大有重要的现实
意义，其研究思路与方法对相关公司发展战略的制定也有重要的参考价值
II
Abstract
The construction of ecological civilization is an important part of the national
development strategy. After Zhengzhou was designated as a national central city, the
five districts of Zhengzhou City issued corresponding policies and measures, with a
total investment of 40 billion yuan to strengthen the construction of ecological
civilization in urban areas. 2018 was the beginning of the establishment of a national
ecological garden city in Zhengzhou. All kinds of greening projects at all levels will
be completed around the goal of ecological garden city, and great breakthroughs will
be made in satisfying people's good life. Under this background, the advantages,
disadvantages, opportunities and threats of the development of Henan AA Greening
Engineering Co., Ltd. The strategy is of great practical significance to the
development of Henan AA Greening Engineering Co., Ltd.
On the basis of analyzing the environment of the Ministry of Internal Affairs of
Henan AA Greening Engineering Co., Ltd., the paper designs the development
strategy of the company and puts forward the implementation guarantee. Henan AA
Greening Engineering Co., Ltd. to the future of the blue sky and white clouds, to
create a comfortable business life space, to each employee of the enterprise to create
life and work paradise for the company's vision. In ten years, Henan AA Greening
Engineering Co., Ltd. is the standard of the industry, striving to become the leading
enterprise of Chinese garden industry in 20 years, and to go abroad for the company's
strategic goal. Henan AA Greening Project Co., Ltd. The main measures for the
development of the Department are: to improve the modern enterprise system as soon
as possible, to carry out diversified management in accordance with the management
methods and requirements of modern enterprises, and to establish as soon as possible
a functional department of design for the integrated operation of design and
construction. To make landscape design the core of the company's competitiveness; to
implement the specific service or product supplier strategy; to accelerate the mining
of high-end talent strategy; to adopt various methods to enhance the comprehensive
ability of existing designers, managers, marketing personnel, etc. Improve the
enterprise quality, environment, security strategy, strengthen artificial intelligence,。