摘要
产融结合是近年来国内的热点现象，具体表现为大企业集团纷纷投资或控
参股金融机构，其中以央企的热情最为高涨。部分央企已经获得了包括银行、
信托、租赁、保险、证券、基金、资产管理及财务管理公司等诸多金融牌照
昆仑银行作为中石油控股的城商行，在成立之初就确立了产融结合的特色化发
展战略。并围绕中石油产业链、国际业务结算链等不断进行产融结合道路探索，
取得了良好的经济和社会效益
本文以文献研究法与个案研究法相结合的方法，分析了产融结合的意义，
国内外产融结合发展及现状，并对国内产融结合进行展望。本文以昆仑银行产
融结合发展战略为基础，运用SWOT、波特五力方法分析了昆仑银行的竞争优势、
劣势、机遇及挑战。并对昆仑银行主要业务和利润源分别进行分析，重点从公
司金融业务、国际业务剖析昆仑银行产融结合特色发展战略。还从中石油集团
层面分析了昆仑银行产融结合发展战略的上层基础及昆仑银行在中石油集团践
行产融结合道路上的重要作用。昆仑银行产融结合特色战略凸显了昆仑银行在
多层次多领域金融市场的地位功能，成就了昆仑银行近年来的高速发展和夯实
的市场形象
本文通过对昆仑银行产融结合特色发展战略的剖析，结合现状，提出其存
在的问题，并从加强产融结合特色理论研究、加快昆仑银行产融结合特色企业
文化的形成与融合、打造昆仑银行特有的创新模式、加快业务研究及人才培养，
以及促进产融结合与融融协作的有机结合等几个方面提出建议，希冀推进昆仑
银行产融结合发展战略探索的不断深入
关键词：昆仑银行；产融结合；发展战略
Abstract
The integration of finance and industry has become a high profile phenomenon
recently in China. It has been noticed that more and more corporate heavyweights
have invested in financial institutions and some of them even have gained controlling
stake therein. Centrally administered SOEs have expressed highest enthusiasm in this
regard and some of them have been approved to hold such financial industry licenses
as banking, trust company, leasing, insurance, securities, fund and asset management
as well as corporate financial firm. Bank of Kunlun(abbr.KLB), as a banking arm of
CNPC, has formulated its development strategy of integration of finance and industry
since the bank’s inception and has reaped fruitful economic and social gains by
building up the bank’s business operations following CNPC industrial chain and the
bank’s cross border funds settlement chain. The characteristic industry finance inte-
gration strategy of KLB features the position and function of KLB in various levels
and areas of the financial market, making KLB accomplishing its fast development in
recent years and reputable market image.
The thesis combines both literature research and case studies, analyzing the sig-
nificance of integration of finance and industry as well as its the development history
and status quo and envisaging the prospects of the integration practice. By using
SWOT and Potter five forces analytical method, the thesis discusses KLB’s competi-
tive edges, disadvantages, opportunities and challenges. The thesis focuses on the
Bank’s corporate financial business and international banking business and elaborates
the bank’s integration development strategy by analyzing the bank’s main revenue
sources. Also, the thesis expounds the foundation and roles of KLB’s integration
practice from the perspective of the bank’s controlling party – CNPC.
The thesis puts forward suggestions in such areas as theory formulation of fi-
nance and industry integration, building-up of characteristic corporate culture, estab-
lishment of unique innovation modes as well as acceleration of business research and
talent cultivation. Hopefully, the thesis can be beneficial to KLB’s exploration of fi-
nance and industry integration and lead the research thereof into a higher stature.
Keywords: bank of Kunlun, finance and industry integration, development
strategy。