Research ObjectiveNorton by Symantec commissioned its second annual online survey, this year expanded to 15 global
markets, in order to better understand consumers’ public Wi-Fi perceptions and practices and to unveil
consumer misconceptions and worries about the safety of these connections.
This survey explores consumers’ knowledge about the safety of public Wi-Fi connections. While use of
public Wi-Fi is nearly universal, most consumers are unaware of the dangers when connecting to public
Wi-Fi and continue to put their personal information at risk. The survey’s findings provide consumers with
much needed context to make better decisions about protecting their personal information while using
public Wi-Fi.
Methodology
In May 2017, Norton by Symantec surveyed15,532 mobile device users who had
connected to Wi-Fi to discover their attitudes to and behaviors using public Wi-Fi.
There were at least 1000 respondents from 15 global markets: Australia, Brazil, Canada,
France, Germany, India, Italy, Japan, Hong Kong, Mexico, Netherlands, New Zealand,
United Arab Emirates, the United Kingdom and USA.
The research was conducted by Norton by Symantec and Reputation Leaders through
international online panel company Research Now. Data was collected from May 18th to
June 5th, 2017.
Quotas and subsequent weighting were applied to ensure that the respondent sample
matched the most recent local census data for each market according to age, gender
and region.
The margin of error in total was 0.8% at a 95% confidence level, and 3.1% in each
marketDemographics of the study
Male,
50%Female,
50%
Are you...
13%
20%19%
17%
22%
10%
18-2425-3435-4445-5455-6465 and
over
How old are you
4%
36%
25%
32%
3%
Gen Z (18-20)
Millenial or Gen Y…
Gen X (38-52)
Boomer (53-71)
Traditionalists (72+)
Which generation are you
1000 mobile
Wi-Fi users in
each of 15
countries
4。