Persistent change, challenged assumptions, and
disruption are now the norm, rather than the exception,
in business and society. And these indicators will only
accelerate and multiply as we progress into the future.
The lightning-speed of change, driven by technology,
is taking us from the digital age toward a new reality,
one we call the
post-digital
world.
The Accenture Technology Vision 2019 lays out the
inarguably bold and complex path that businesses will
encounter in the coming years, as digital continues to
take hold and the next wave of powerful technologies
ushers in a new era.
First let’s look at what is happening today to see
where we are headed: everything is becoming digital.
Organizations are making enormous strides and
realizing the benefts of new digital business models
and processes. We see examples of this everywhere—
in how people shop, work, learn, communicate,
decide, respond and even elect leaders.
Now enterprises are at a crucial turning point. Digital
is indeed important, but now it is simply the price of
admission for doing business, especially as
technologies have swiftly evolved people’s
expectations and behaviors. The next epic disruption
is coming, and our Tech Vision provides a glimpse of
this future, along with insights on how to steer your
organization toward continued success.
Here is the good news: the post-digital era offers
tremendous opportunities and value for business if
enterprises proceed responsibly and strengthen trust.
The power of cloud and artifcial intelligence will
continue to advance. When combined with
technologies such as distributed ledger, extended
reality, and quantum computing, they will reshape not
only the business sphere, but also the relationships
with individuals—customers, employees and
ecosystem partners—that are critical to future growth.
As you explore Accenture Technology Vision 2019,
think ahead to this new reality with us, and decide
how your organization will get ready for what the
post-digital world will bring.
Thank you,
FOREWORD
As every business does indeed
become a digital business…
what is next
Paul Daugherty,
Chief Technology &
Innovation Offcer
Marc Carrel-Billiard,
Senior Managing Director,
Accenture Labs and Extended Reality
TECHNOLOGY VISION 2019THE POST-DIGITAL ERA IS UPON US2
#TECHVISION2019
Introduction 4
Trend 1: DARQ Power:
Understanding the DNA of DARQ . . . . . . . . . . . . . . . . . . . . . . .16
Trend 2: Get to Know Me:
Unlock unique consumers and unique opportunities. . . . . . .29
Trend 3: Human+ Worker:
Change the workplace or hinder the workforce. . . . . . . . . . 44
Trend 4: Secure US to Secure ME:
Enterprises are not victims, they’re vectors. . . . . . . . . . . . . . .59
Trend 5: MyMarkets:
Meet consumers’ needs at the speed of now . . . . . . . . . . . . .73
Research Methodology 85
Survey Demographics87
References88
CONTENTS
TECHNOLOGY VISION 2019THE POST-DIGITAL ERA IS UPON US3
#TECHVISION2019
Introduction
Companies are taking their frst steps in
a new world—one that tailors itself to ft
every moment It’s a world where
products, services, and even people’s
surroundings are customized, and
where businesses cater to the
individual in every aspect of their lives,
shaping the very realities they live in
The Post-Digital
Era is Upon Us.
ARE YOU
READY FOR
WHAT’S
NEXT
Japan’s biggest e-commerce company, Zozotown, is delivering
“custom fast fashion.” Its skintight spandex Zozosuits pair with
the company’s app to take customers’ exact measurements;
custom-tailored pieces from Zozotown’s in-house clothing line
arrive in as few as 10 days.1
Gillette is catering to individual preferences in health and
beauty, partnering with 3D printing startup Formlabs to offer
customized razor designs.2 Consumers create their personalized
product through the company’s website; the digitally-
personalized design is then physically printed and assembled,
to be shipped directly to their door.
TECHNOLOGY VISION 2019THE POST-DIGITAL ERA IS UPON US4
#TECHVISION2019
4。