2 | STATE OF DIGITAL APRIL 2018 Contents 3 | STATE OF DIGITAL APRIL 2018 INTRODUCTION4 A WALK THROUGH THE NUMBERS9 DATA & TECHNOLOGY12 VIDEO BEHAVIOR 17 INVESTMENT20VALUE, VIEWABILITY, VERIFICATION29 THE NUMBERS: AUSTRALIA36 CANADA 37CHINA38 FRANCE 39 GERMANY40 INDIA41 ITALY42 MEXICO43 SPAIN 44 UK45 USA46 APPENDICES47 GroupM 498 7th Avenue New York, NY 10018 U.S. All rights reserved. This publication isprotected by copyright. No partof it maybe reproduced, stored in a retrieval system,or transmitted in any form, or by any means,electronic, mechanical, photocopying orotherwise, without written permission fromthe copyright owners. Every efort has been made to ensure theaccuracy of the contents, but the publishersand copyright owners cannot accept liabilityin respect of errors or omissions. Readers willappreciate that the data are as up-to-dateonly to the extent that their availability, com- pilation and printed schedules will allow andare subject to change. 4 | STATE OF DIGITAL APRIL 2018 INTRODUCTION 。。。。。。