。Persistent change, challenged assumptions, anddisruption are now the norm, rather than the exception,in business and society. And these indicators will onlyaccelerate and multiply as we progress into the future.The lightning-speed of change, driven by technology,is taking us from the digital age toward a new reality,one we call thepost-digitalworld. The Accenture Technology Vision 2019 lays out theinarguably bold and complex path that businesses willencounter in the coming years, as digital continues totake hold and the next wave of powerful technologiesushers in a new era. First let’s look at what is happening today to seewhere we are headed: everything is becoming digitalanizations are making enormous strides andrealizing the benefts of new digital business modelsand processes. We see examples of this everywhere— in how people shop, work, learn, communicate,decide, respond and even elect leaders.Now enterprises are at a crucial turning point. Digitalis indeed important, but now it is simply the price ofadmission for doing business, especially astechnologies have swiftly evolved people’sexpectations and behaviors. The next epic disruptionis coming, and our Tech Vision provides a glimpse ofthis future, along with insights on how to steer yourorganization toward continued success. Here is the good news: the post-digital era offerstremendous opportunities and value for business ifenterprises proceed responsibly and strengthen trust.The power of cloud and artifcial intelligence willcontinue to advance. When combined withtechnologies such as distributed ledger, extendedreality, and quantum computing, they will reshape notonly the business sphere, but also the relationshipswith individuals—customers, employees andecosystem partners—that are critical to future growth. As you explore Accenture Technology Vision 2019,think ahead to this new reality with us, and decidehow your organization will get ready for what thepost-digital world will bring. Thank you, FOREWORD As every business does indeedbecome a digital business…what is next Paul Daugherty,Chief Technology &Innovation Offcer Marc Carrel-Billiard,Senior Managing Director,Accenture Labs and Extended RealityTECHNOLOGY VISION 2019THE POST-DIGITAL ERA IS UPON US2 #TECHVISION2019 Introduction 4 Trend 1: DARQ Power: Understanding the DNA of DARQ . . . . . . . . . . . . . . . . . . . . . . .16 Trend 2: Get to Know Me:Unlock unique consumers and unique opportunities. . . . . . .29 Trend 3: Human+ Worker:Change the workplace or hinder the workforce. . . . . . . . . . 44 Trend 4: Secure US to Secure ME: Enterprises are not victims, they’re vectors. . . . . . . . . . . . . . .59 Trend 5: MyMarkets:Meet consumers’ needs at the speed of now . . . . . . . . . . . . .73 Research Methodology 85 Survey Demographics87References88 CONTENTS TECHNOLOGY VISION 2019THE POST-DIGITAL ERA IS UPON US3 #TECHVISION2019 IntroductionCompanies are taking their frst steps ina new world—one that tailors itself to ftevery moment It’s a world whereproducts, services, and even people’ssurroundings are customized, andwhere businesses cater to theindividual in every aspect of their lives,shaping the very realities they live inThe Post-Digital Era is Upon Us. ARE YOUREADY FORWHAT’SNEXTJapan’s biggest e-commerce company, Zozotown, is delivering“custom fast fashion.” Its skintight spandex Zozosuits pair withthe company’s app to take customers’ exact measurements;custom-tailored pieces from Zozotown’s in-house clothing linearrive in as few as 10 days.1 Gillette is catering to individual preferences in health andbeauty, partnering with 3D printing startup Formlabs to offercustomized razor designs.2 Consumers create their personalizedproduct through the company’s website; the digitally- personalized design is then physically printed and assembled,to be shipped directly to their door. TECHNOLOGY VISION 2019THE POST-DIGITAL ERA IS UPON US4 #TECHVISION2019 4 。。。。。。