。04 TRUST PAYS DIVIDENDS 09 Gain Value by Growing Trust 15GIVE CONTROL. GAIN TRUST.17Give to Get 19Co-own Data with Employees 22Protect Privacy—Together 25Next Steps 26SHARE RESPONSIBILITY. SHARE BENEFITS.27Create a System of Checks and Balances 31Co-create Systems with Employees34Next Steps CONTENTS 35 ELEVATE PEOPLE. USE TECHNOLOGYRESPONSIBLY.36Open Opportunities. Don’t Constrain Them. 38Reduce Bias—Everywhere 40 Grow People. Don’t Penalize Them. 43Next Steps 46 THE ROAD TO RESPONSIBILITY: DECODING ORGANIZATIONAL DNA 49 APPENDIX: UNLOCKING THE VALUE OF WORKPLACE DATA 52ABOUT THE RESEARCH 57ACKNOWLEDGMENTS 59SOURCES 64CONTACT THE AUTHORS Ellyn Shook Chief Leadership & Human ResourcesOffcer, AccentureEllyn is responsible for helping thecompany’s 469,000 people succeed bothprofessionally and personally. Her globalteam of HR leaders and experts isreimagining leadership and talentpractices to create the most truly humanwork environment in the digital age. Shefrequently advises clients who seek tolearn from the large-scale talenttransformation she’s led within Accenture. Eva Sage-Gavin Senior Managing Director, Talent andOrganization, Accenture Eva leads teams that help the company’sclients harness digital technologies andevolve their workforces to innovate, unlocknew sources of value and “lead in thenew.” Eva plays a pivotal role in shapingthe practice’s market strategy, includingofferings and investments. Authors Mark Knickrehm Group Chief Executive, Accenture Strategy Mark leads teams that focus on solvingclients’ most pressing challenges at theintersection of business, technology andoperations—helping C-suite executivesdevelop strategies to transform theirorganizations. His recent work examinesthe role of trust in the digital age and itsimpact on business performance. DECODING ORGANIZATIONAL DNA 3 Absolutely. If businesses don’t use this data responsibly,they risk losing the trust of their employees and, as a result,more than 6 percent of future revenue growth. But if theyadopt responsible strategies, the trust dividend would beworth more than a 6 percent increase in future revenuegrowth. Ultimately, up to 12.5 percent of revenue growth isat stake. 1Is there a clear path through this rough terrain Here we present an approach to help leaders use this datato “decode organizational DNA” responsibly—driving valuewhile earning the trust of employees, investors and societyas a whole.Trust Pays Dividends DECODING ORGANIZATIONAL DNA 4 Companies are waking up to an untapped source ofbusiness growth: vast amounts of new data onwork and the workforce that can unlock thepotential of their people. This data—now availablethrough a range of digital innovations—is both agoldmine and a minefeld.On one hand, value as far as the eye can see:employees who are more motivated, engaged andhighly productive. On the other, the potential formisuse of data: individual rights ignored,employment wrongfully terminated and employees’skills underutilized. Yet another CEO issue 。。。。。。