3/10/20182018 Design In Tech Report http://jmmbp001.local:5757/ckcachecontrol=1520689902#162/90 TeamFounding Team Jackie XuAviv GilboaFatimah KabbaJustin SayarathJohn Maeda Report Contributors Bon KuMedicine Ling FanChina Sunil Malhotra India Luis Arnal Latin America 2018 Design In Tech Report | Welcome2 / 90 3/10/20182018 Design In Tech Report http://jmmbp001.local:5757/ckcachecontrol=1520689902#163/90 WelcomeWelcome to a new format for the Design in Tech Report. For this year's report, Itook a stab at learning all the CSS/JS that I've always wanted to know, and then went after the task of making a fully responsive report. I've succeeded in doing so, and so this PDF version isn't as good as the real thing. Sorry! In the next few days I will be sharing a link to the real digital experience. But for now -- enjoy this static version of the report which has a few parts that couldn't render to static form. Because ... this year's report is truly computationally designed and therefore needs to be expressed appropriately (smile). Expect a video version on my new YouTube channel John Maeda is Learning.—@johnmaeda2018 Design In Tech Report | Welcome3 / 90 3/10/20182018 Design In Tech Report http://jmmbp001.local:5757/ckcachecontrol=1520689902#164/90 Sections Overview 1) TBD = Tech × Business × Design How do technology, business, and design interrelatein the startup and corporate ecosystems 2) Scaling Design How do you scale the design function in a companyto impact business at the speed of Moore's Law 3) Computational Design: 1st Steps What is computational design and why does itmatter to business + tech 4) Computational Design × A.I. How does artificial intelligence change the future ofdesign and what do designers need to know 5) Inequality What does technology have to do with risinginequalities and should I care as a designer 6) Why Inclusive Design Do I need to care about inclusive design more whenconsidering TBD What can I do about it2018 Design In Tech Report | Welcome4 / 90 3/10/20182018 Design In Tech Report http://jmmbp001.local:5757/ckcachecontrol=1520689902#165/90 Key takeaways from the Design In Tech Reports 2015 14 creative firms were atypically acquired between2004 and 2015 by tech companies like Facebook, Flextronics, Google; also Accenture, Capital One,BBVA, McKinsey & Co. As the marginal return on computing power (a laMoore’s law) diminishes and technology is less of a differentiating factor, the value of design hasentered the foreground. 27 startups that were co-founded by designers wereacquired since 2010 by companies like Intuit, Google, Facebook, Adobe, LinkedIn, and Yahoo. Five (20%) of the top cumulative-funded VC-backed ventures that have raised additional capital since 2013 are noted to have designer co-founders. There were no designers on Silicon Valley's fabled“Sand Hill Road” until January of 2014 when Kleiner Perkins appointed their first DesignPartner JohnMaeda. Shortly afterwards six more VC firms acquired new Design Partners.DESIGNDE$IGN Designing for mobile broughtnew experience constraints compared with the desktop, and made designers' skills invaluable asthe pathway to non-techy consumers. 2016 Design firm acquisitions continue: 42 design firmssince 2004, and ~50% of them in the last year alone. Accenture, Deloitte, IBM take the lead. Designers in venture capital have increased: Moredesigners entered VC in the last two years than the previous 4 years combined. Its history is revealed. 93.5% of 370 designers surveyed believe thatcoding and data-oriented skills are table stakes knowledge for designers in tech. 100% of the top 10 business schools have student-led design/innovation clubs. 6-7% of the 2015 class of HBS take product management jobs. Designing Systems and Designer Culture emerge askey methods for design to achieve scale — building on agency practices and Karl Gerstner's pioneeringwork on Designing Programmes. Instead of seeing diversity as a problem that needssolving, designing for inclusion becomes an economic opportunity and cultural responsibility.The 3 Kinds of Design There are 3 kinds ofdesign: Classical Design, Design Thinking, and Computational Design. The most business value isbeing driven by the latter two kinds of design. 2017 Demand for designers is up with Facebook, Google,and Amazon collectively growing designer headcount by 65% in a year according to LinkedIn. McKinsey & Co and Salesforce make significantbets on design with more acquisitions. Design tool startup InVision acquires 5 smaller startups. Design tools begin to evolve out of print and earlyweb design paradigms from the Photoshop era to encompass prototyping, project management,version control, inline coding, and automation. Voice- and chat-based interfaces are grounded inmental models that don't require a visual representation. Related and unrelated artificialintelligence advancements are accelerating. Coverage of tech design trends in China begins.Chinese design in tech principles and practices are leading the world, and are often overlooked. 90% of designers surveyed say that having a morediverse design team is personally important to them. The number one request inside theircompanies is to: Talk about it more internally.Inclusive Design Takes Off Adopting aninclusive design approach expands a tech product’s total addressable market. The tippingpoint for inclusive design begins to tip. Source: Design in Tech Reports2018 Design In Tech Report | Welcome5 / 90 。。。。。。