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Sojern_2018年Q4全球旅游洞察报告(英文)2018.11_30页

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Table of Contents3. Global Travel Trends4. North America Travel Trends9. Latin America Travel Trends14. Europe Travel Trends 19. Middle East and Africa Travel Trends 24. Asia-Pacifc Travel Trends 29. Glossary and Methodology With over a decade of expertise analyzing thecomplete traveler path to purchase, Sojern drivestravelers from dream to destination.Each quarter, Sojern analyzes travel behavior in North America, Latin America, Europe, theMiddle East and Africa, and Asia-Pacifc to revealshifting consumer preferences and offer insightsto help marketers drive bookings and build brandloyalty with ever-increasing precision. Interested in working with Sojern to reach,engage, and convert travel audiences Connect with us today. GLOBAL TRAVEL INSIGHTS: ISSUE 4, 2018 2WWW.SOJERN/CONTACT USSeptemberAugustJuly SEARCHEDBOOKEDShare of Q3 2018 Search and Booking Volumes by Month 32%33% 37%34% 31%34% Top Countries Searched and Booked France Germany India Italy Mexico Netherlands Portugal Spain Switzerland Thailand United Kingdom United States SEARCHEDBOOKEDBOTH Global Travel Trends What were the outbound global trends for the quarter GLOBAL TRAVEL INSIGHTS: ISSUE 4, 2018 3WWW.SOJERN/CONTACT US4WWW.SOJERN/SOLUTIONS@SOJERN Looking Back We looked at travel planning for the region during July, August, and September to see travel search behavior during theSummer, and as travelers started the school year.Highlights include: Mobile is used heavily for travel searches—almost one in every three travel searches happened on mobile.For the late Summer months, North American travelers searched for short duration trips—79% of searches were for aweek or less.Looking Forward As the holiday season begins, travelers are focused on planning trips with their family and friends. To see how travel isshaping up for Q4 2018, we looked at searches for October, November, and December.Highlights include:North Americans are looking to travel with a group—one third of searches are for a party of two or more people.But, unlike other regions, North Americans are looking to only travel for short periods of time, no matter how far theytravel—85% of short haul trips and 55% of long haul trips are for seven days or less.North America Travel TrendsLooking Back and Forward for the Whole Picture GLOBAL TRAVEL INSIGHTS: ISSUE 4, 2018 4WWW.SOJERN/CONTACT US 。。。。。。