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中国移动综合资讯市场年度分析2018V4终版

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文本描述
2018
Analysys
A3
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01
05
02
03 04
06
07
Political
Economical
P P
E
9000
PEST
P S
2016 8.3
T
Social
Technological
2018/1/192012-2016
1800.00 1600.00 1400.00 1200.00 1000.00 800.00 600.00 400.00 200.00 0.00 2012
Analysys
2011-2016
0.0% 15.0% 13.10%
1,630.00 -2.86%
1,505.00 1,360.00 1,145.00
-2.0% -4.0% -6.0% 958.00 -8.0% -10.0% -12.0% -15.81% -16.33% -14.0% -16.0% -18.0% -10.0% 2011
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10.0% 4.50% 5.0%
6.70%
-9.63%
-9.63%
0.0%
-2.00% -6.00%
-5.0%
-7.20%
2013
2014
2015
2016
2012
2013
2014
2015
2016
www.analysys
2018/1/192018 8.9
20168.320189 20187.7 2012-2018
10.00 9.00 8.00 7.00 6.00 5.00 4.00 3.00 2.00 1.00 0.00 2012
Analysys
2012-2018
16.0% 14.0% 12.0% 90000.00 80000.00 70000.00 60000.00 50000.00 40000.00 30000.00 20000.00 10000.00 0.00 2012
Analysys
200.0% 76,547.00 180.0%
14.04% 12.31% 7.30 6.50 5.70 8.22% 7.90 8.30
8.60
8.90
183.80% 158.00% 129.20%
160.0% 60,542.00 46,720.00 140.0% 120.0% 100.0%
10.0% 8.0% 5.06% 3.61% 3.49% 6.0% 4.0% 2.0% 0.0%
30,794.60
51.70%
80.0%
13,437.70
1,835.00
29.60% 26.40%
60.0% 40.0% 20.0% 0.0%
4,734.20
2013 2014 2015 2016 2017F 2018F
2013
2014
2015
2016
2017F
2018F
www.analysys
www.analysys
2018/1/19
79000稟3201718.92%855
20171-11
60000 50000 41627.27 45486.35 6.49% 47971.57 5.46% 3.33% -0.34% 2.11% 2.54% 0.05% 0.0% 20000 -6.05% 10000 0 1
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49570.23
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APPAPP2017422.55.5 enfoTech
2018/1/192017AMC
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2018/1/192.0
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2012-201710110 905500 70000
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2018/1/19
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20171-11
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15.0% 13.0% 11.0% 9.0% 7.0% 5.0%
1.31% -0.84% -0.46%
APP
2.190 2.218 2.200 2.190 1.837
稟3112.19 131.8 4.77% 23.166.03%
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APPAPP2017422.55.5 enfoTech
2018/1/19
24
, 25.88%
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2430 , 16.07%
3135 , 19.30%
, 9.92%, 11.06% , 21.05% , 36.10% , 4.54% , 24.43%
, 13.32%
,
21.84% , 31.74%
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2018/1/19
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20127 912
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2018/1/19
26
201711
2.219 3.72 32.32 19.29%71..3%
20171-11
2.600 2.100 1.97215.0%
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2.318 2.283 2.306 2.279 2.239 2.183 2.259 2.155 2.219 2.092 6.11% 6.99% 3.47% 2.59% 2.94% 1.00% -1.18% -5.42%
10.0%
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2.01210Analysys 贩A3
APPAPP2017422.55.5 enfoTech
2018/1/19
27