论文通过甘肃九方集团的内部环境分析分析，内部资源能力分析，外部 PEST 分析、
波特五力模型分析、以及 SWOT 分析，研究得出甘肃九方集团发展战略选择是纵向一
体化战略，即前向和后向一体化发展方向上延伸产业链条，扩展现有的经营规模。经营
定位为医药现代化、经营基地化、品牌全国化。实现途径为转变管理理念提升公司管理
水平、集中精力发展公司的核心竞争力、实施自主创新与资源外取相结合的研发模式，
利用品牌优势，提升市场地位与竞争优势。实施措施为合理的产品定位，加大市场开拓
力度、前后向一体化延伸产业链条、运用差异化增强企业竞争力、全方位降低企业成本、
提高企业科技信息质量、加强企业文化建设，最终提升甘肃九方集团企业的竞争力
关键词：战略定位；发展战略；战略措施II
Abstract
Along with the progress of our country&39;s social economy, the development of small and
medium-sized medical enterprises offers a wide range of opportunities, but also poses more
serious challenges. Sustainable development is the top priority for small and medium-sized
pharmaceutical companies in the increasingly competitive market. Small and medium-sized
pharmaceutical enterprises to adapt to the development of The Times and the current market
environment, you need to make a scientific and reasonable enterprise strategic management
plan, so that to ensure the improvement of market competition ability. This paper, taking
Longxi county of small and medium-sized pharmaceutical enterprise - JiuFang group in
Gansu province as the research target, by integrating theory and practice research methods,
in-depth study of small and medium-sized pharmaceutical enterprise&39;s strategic management
process.
Thesis through the analysis of the internal environment analysis of JiuFang group in
Gansu province, internal resources ability analysis, the external analysis, PEST analysis,
porter five model and SWOT analysis, the study of JiuFang group in Gansu province
development strategic choice is vertical integration strategy, forward and backward
integration development direction on extension industry chain, extend existing scale of
operation. To operate and locate the medical modernization, the operation of the base
localization, the brand nationalization. Enhance company management level approach to
change management ideas, focus on the development of the company&39;s core competitiveness,
the implementation of independent innovation, and resources to take the development mode
of combining use of brand advantage, enhance market position and competitive advantage.
Implementation measures for reasonable product positioning, increase the intensity of market
development, to the integration of industry chain, before and after the use of differentiation to
enhance enterprise competitiveness, reduce the enterprise cost, improve the quality of
enterprise science and technology information, to strengthen the construction of enterprise
culture and finally to the promotion of the competitiveness of the JiuFang group in Gansu
province.
KEYWORDS: Strategic positioning; Development strategy; Strategic measuresIV
目录
摘要.......I
AbstractII
目录....IV
第 1 章 绪论......1
1.1 研究背景.........1
1.2 研究意义.........2
1.3 国内外相关研究现状 3
1.3.1 国外研究现状..........3
1.3.2 国内研究现状..........4
1.4 研究内容、方法和路线........ 5
1.4.1 研究内容......5
1.4.2 研究方法......5
1.4.3 研究路线......6
第 2 章 相关理论概述..7
2.1 企业战略概述.7
2.2 企业发展战略.8
2.2.1 企业发展战略理论..... 8
2.2.2 波特竞争理论. 9
2.2.3 企业核心竞争力理论. 9
2.3 企业发展战略分析方法...... 10
2.3.1 PEST 分析法..10
2.3.2 SWOT 分析法11
2.3.3 企业五力模型分析法.11
第 3 章 甘肃九方集团战略运行现状........... 14
3.1 甘肃九方集团发展概况...... 14
3.2 甘肃九方
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