本文从 YD 餐饮集团对退役飞机的再利用策略出发，以南昌万达茂飞跃
云端飞机餐厅为例详细介绍了该策略的具体内容和执行计划，对其进行可行
性论证。通过 PEST 分析的方法整理了政治、经济、社会文化和科学技术 4
个方面的宏观环境，从行业、客户、竞争对手 3 个角度分析了飞机餐厅错处
的外部环境。并在此基础上总结出飞机餐厅面对的威胁和机会、劣势和优势，
进行决策分析，论证该策略的可行性。从主题文化建设、品牌文化建设、顾
客体验价值模式等方面提出详细的策略，从体验服务设计、内部制度建设等
方面为策略的有效实施提出了保障措施
关键词：飞机再利用；餐饮行业；主题餐厅；顾客价值体验哈尔滨工业大学高级管理人员工商管理硕士学位论文
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Abstract
More than 12,500 civil aircraft will be retired in the next 20 years. How to
dispose of this part of civil aircrafts would be a hot topic in the airline industry.
In 2005, Aircraft Fleet Recycling Association (AFRA) has been founded in
France. During these years they had found a new channel to recycling the retired
aircraft, aimed to get more profit. The new channel is disassembly. Based on the
results of experiment, AFRA developed the recycling process named PAMELA to
guide the detailed process and operating method of disassembling aircrafts. At
present stage, most of the retired aircrafts were placed in the cemetery of
aircrafts waited for disassembling. Because of the poor number of the
disassembling company and the slow development of dismantling technology,
there were so much non-renewable resources has been wasted, even caused
serious destroy on environment. Some foreign companies tried to get some other
way to recycling the aircraft. They reform them to some commercial facilities as
hotel, restaurant, playground, and so on. But the non-disassembling recycling
was in low number, has not formed industrial scale. So more and more people
pay more attention to get a new to recycling the retired aircrafts, aim to get more
profit.
The paper shows the retired aircrafts recycling scheme of YD catering
company, uses Feiyue Yunduan Aircraft Theme Restaurant as classic
documentation to analyze the possibility. Uses the PEST show the external
environment form the polity, economic, socio-culture, science and technology,
and then analysis the custom and the competitor. Summarizes the threats and
opportunities in the external environment, and enterprise’s weakness and
strengths to analyze the possibility. Finally, propose the operation safeguards for
implementing the retired aircrafts recycling scheme and the safeguard measures.
Key words: aircraft recycling, food and beverage industry, themes restaurant,
customer experience value哈尔滨工业大学高级管理人员工商管理硕士学位论文
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目 录
摘要.......I
Abstract..II
第 1 章 绪论....... 1
1.1 研究背景、目的及意义 1
1.1.1 研究背景.......1
1.1.2 研究目的.......3
1.1.3 研究意义.......3
1.2 国内退役民用飞机再利用现状4
1.2.1 国外再利用现状......4
1.2.2 国内再利用现状......5
1.3 论文主要研究内容及方法.........6
1.3.1 论文的主要内容......6
1.3.2 论文的研究方法......7
1.4 论文的创新之处.7
第 2 章 YD 集团针对退役飞机再利用存在的问题提出解决策略.......... 8
2.1 YD 餐饮集团简介..........8
2.2 飞机拆解的具体方法.....8
2.2.1 飞机拆解方法综述..8
2.2.2 飞机拆解再利用的高级管理流程（PAMELA）.......... 9
2.2.3 飞机拆解再利用过程中的管理体系建立...........9
2.2.4 飞机拆解的具体操作流程...........10
2.3 拆解再利用中存在的问题......10
2.3.1 飞机拆解企业拆解能力有限...... 10
2.3.2 拆解后可再销售的零部件比例低..........12
2.3.3 回收技术不成熟造成大量资源浪费..... 13
2.3.4 拆解垃圾填埋造成环境污染...... 13
2.3.5 专业人员匮乏........14
2.4 非拆解再利用的具体方法......14
2.5 非拆解再利用中存在的问题..14
2.5.1 需求数量有限........14哈尔滨工业大学高级管理人员工商管理硕士学位论文
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2.5.2 审批手续繁复........15
2.5.3 运输难度大费用高15
2.5.4 改造创意局限大....15
2.6 飞机拆解与非拆解再利价值比较.....16
2.7 YD 餐饮集团对退役飞机再利用策略......... 17
2.7.1 主题餐厅的设计方案.......17
2.7.2 主题餐厅的位置选择.......18
2.7.3 主题餐厅已取得的资源支持...... 19
2.8 本章小结19
第 3 章 YD 集团对退役飞机在餐饮业中的再利用策略应用环境分析21
3.1 主题餐厅方案实施 PEST 分析..........21
3.1.1 政治环境分析........21
3.1.2 经济环境分析........22
3.1.3 社会文化环境分析........
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