M 房地产公司是一家中小型民营房地产公司，由于缺乏科学完善的员工激励机制，
使得公司员工综合满意度低，人才流失严重，对公司的发展造成了巨大影响。本文以激
励理论里的马斯洛需求层次理论为基础，通过调查问卷的方式对 M 房地产公司人力资源
情况及员工综合满意度进行详细的分析，从薪酬激励、员工培训、人才成长管理等方面
提出了改进措施，并对改进措施的实施效果进行了跟踪与改进
本文针对 M 房地产公司员工进行了深入细致地探讨，研究结论有助于为中小型民营
公司留住现有人才，吸引和获取更多人才奠定基础，从而更好地帮助中小型民营房地产
公司健康稳健发展。希望通过本文的研究，可以为在员工激励方面一直不得法的中小型
民营公司有所帮助
关键词：房地产公司；员工；激励机制III
Abstract
Human resources is a key factor in the development of a company, and the incentive is
the core of human resource management, can inspire people&39;s needs and motivation, make the
person&39;s inner power forward towards the goals. In recent years, the rapid development of the
domestic real estate industry, making the industry&39;s growing demand for talent. However, due
to the lack of understanding of the real needs of the majority of Real Estate Company
employees, ignoring the construction of employee incentive mechanism, leading to the
company&39;s low employee motivation, brain drain phenomenon.
M Real Estate Company is a small and medium private Real Estate Company, due to the
lack of incentive mechanisms to improve the scientific staff, making the company employee
satisfaction is low, a serious brain drain, causing a great impact on the development of the
company. This paper is based on Maslow&39;s hierarchy of needs theory, detailed analysis of the
M Real Estate Company human resources and employee satisfaction through the
questionnaire, from salary incentive, employee training, talents management and
improvement measures are put forward, and the effect of the improvement measures are
followed up and improved.
According to the M Real Estate Company employees in-depth discussion, the conclusion
of the study is helpful for small and medium sized private companies to attract and retain the
talents, get more talent to lay the foundation, in order to better help the healthy development
of small and medium private Real Estate Company. Hope that through the study of this paper,
it can be helpful for small and medium sized private companies in the field of employee
motivation.
Keywords: real estate company; Employees; Incentive mechanismV
目 录
第一章 绪论.......1
1.1 选题背景 .....1
1.2 研究目的及意义......2
1.2.1 研究目的...........2
1.2.2 研究意义...........2
1.3 国内外研究现状......2
1.3.1 国内研究现状 ...2
1.3.2 国外研究现状 ...4
1.3.3 国内外研究评述 ...........6
1.4 研究的思路和方法..7
1.4.1 研究思路...........7
1.4.2 研究方法...........8
1.5 研究的主要内容......8
1.5.1 论文框架...........8
1.5.2 论文研究的主要内容 .10
1.6 论文的创新之处....10
第二章 理论基础 .........13
2.1 激励与激励机制的内涵 ....13
2.1.1 激励的内涵.....13
2.1.2 激励机制的内涵 .........13
2.2 激励机制的作用和内容 ....14
2.2.1 激励机制的内容 .........14
2.2.2 激励机制的作用 .........15
2.3 激励理论综述........15
2.3.1 内容型激励理论 .........15
2.3.2 过程型激励理论 .........17
2.3.3 行为强化型理论 .........18
2.3.4 综合激励理论 .18VI
第三章 M 房地产公司员工激励机制的现状及其问题 .......... 19
3.1 M 房地产公司人力资源现状分析 19
3.1.1 公司基本情况19
3.1.2 公司的组织结构 ........ 19
3.1.3 公司的人力资源状况. 20
3.1.4 M 房地产公司性别状况 ........ 22
3.1.5 M 房地产公司员工激励机制的现状 . 23
3.2 M 房地产公司员工综合满意度调查分析25
3.2.1 调查的目的及思路..... 25
3.2.2 调查的样本选择 ........ 25
3.3 M 房地产公司员工激励机制存在的问题28
3.3.1 薪酬激励因素效果不明显 ..... 28
3.3.2 针对公司员工缺乏科学合理的培训体系...... 29
3.3.3 人员成长管理不科学. 30
3.3.4 缺乏人才需求分析，激励目标不明确.......... 30
3.4 M 房地产公司员工激励机制存在问题成因分析. 30
3.4.1 公司因素对激励机制的影响 . 31
3.4.2 社会因素对激励机制的影响 . 31
3.4.3 个人因素对激励机制的影响 . 32
第四章 M 房地产公司员工激励机制优化设计.......... 33
4.1 激励机制设计的原则 ....... 33
4.1.1 系统性原则 .... 33
4.1.2 公开性原则 ....
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