成都 HM 电子公司自 1958 年成立以来，一直作为中国军工电子行业的优
质企业，但随着时代的发展，科技的进步，行业内的竞争日益激烈，HM 电
子公司的发展也面临着较大的威胁和自身瓶颈。如何在不断变化的外部竞争
环境中求得生存，如何在军民融合的时代背景下求得发展，是成都 HM 电子
公司急需解决的问题。由于行业属性和市场竞争的激烈性，电子元件企业都
更为重视自身的战略发展，只有结合行业发展规律以及企业实际情况所制定
的发展战略，才是适合企业并且能够行之有效的战略策略
本文通过对我国电子元件行业，特别是军工电子行业的现状进行研究，
同时对成都 HM 电子公司自身资源和能力水平的现状进行分析，发现了公司
内部的劣势和企业经营管理上存在的问题，并探讨了企业战略所达到的目标
及保障措施，总结出适合 HM 电子公司发展的战略框架。在现代战略理论的
指导下，通过运用 PEST 分析法，结合成都 HM 电子公司的实际情况，从宏
观经济环境、行业政策、竞争现状、行业发展方向等外部环境进行分析，明
确了成都 HM 电子公司的所处行业的现状及未来的发展方向。然后，通过
SWOT 分析法对成都 HM 电子公司内部环境进行了全面分析，面临未来的机
遇和挑战，根据自身资源，找准闪光点，扬长避短，从而制定出适合成都 HM
电子公司的发展战略。通过对技术研发、市场营销、人才建设、资本运作等
战略部署，提升公司的产品品质、拓宽营销渠道、扩大品牌影响力，使公司
更具市场竞争力。最后，根据 HM 电子公司的经营现状和未来的发展目标，
提出了一系列相应的发展战略保障措施，为顺利实施企业战略提供了必要的成都 HM 电子公司发展战略研究保障
本文从企业发展战略理论出发，结合成都 HM 电子公司的实际经营现状
和军工电子行业的发展情况，提出的发展战略和具体策略会对 HM 电子公司
以后的发展起到实用价值和指导意义。HM 电子公司现在出现的问题，也是
大部分电子制造企业可能经历过或正在经历的问题。在以后的发展实践中，
HM 电子将借鉴经验，结合战略措施，稳步发展
关键词：国防军工 电子元件 核心竞争力 制造行业 发展战略AbstractAbstract
For electronic components industry, there is a bright prospects lying ahead on
account of it benefited from the industrial chain downstream for its continuous
improvement of the performance of electronic terminal products in recent years.
However, in the current time, owing to the threat which came from global
economic environment, the remaking of order of this industry is inevitable.
Stronger companies emerge stronger while weak players will disappear or being
acquired.
The company of Chengdu HM electronics components was founded in 1958.
It has been served as one of the best highly qualified electronics components
company especially for national defense since then. However, as time goes on the
industry is getting increasingly competitive by reason of the progress of science
and technology. The company is facing severe challenges and is limited to a
bottleneck with development. Some urgent problems needs to be solved for
Chengdu HM Company like how to survive in the changing and competitive
external environment, how to seek development under the background of the
military and civilian integration in military enterprises. Due to the industry
attributes and the severity of market competition, the electronic components
companies are more emphasis on its strategic development. The development
strategy only in combination with the industry law of development and the actual
situation of enterprise set up, is suitable and effective for this company.
This thesis researches the current situation faced by electronic components
industry of China, especially the military electronic components industry. Also
analyzes the current level of resources and capabilities of Chengdu HM Company.
Some of the internal weaknesses and management problems have been found
through the analysis. The paper also puts forward some enterprise strategic goals
and their guarantee measures which lead to a clear strategic framework which is
suitable for the development of Chengdu HM Company. Under the guidance ofA study on strategy for development of Chengdu HM Electronic and Components Companymodern strategic theory, this paper uses PEST analysis method, combined with the
actual situation of Chengdu HM Company. It analyzes the external environment of
the company from several aspects like macro-economic environment, industry
policy, actuality of competition and industry development direction. The current
situation and future development direction of the industry which Chengdu HM
Company stays has been clear by the analysis above. Then, after thoroughly
analysis on Chengdu HM Company’s internal environment by SWOT method, we
select and formulate the precise and accurate strategy for the development of
Chengdu HM Company in order to improve the awareness of the advantages and
disadvantages in intensely competitive market under such circumstances of limited
resources and minor strengths. Moreover, through the strategy deployment like
technology R&D, marketing, talent construction and capital operation, Chengdu
HM Company will become more competitive, thereby expanding the brand
influence and connecting the cooperative partners. Finally, on the basis of the
current management condition and expected development goals of the company,
we propose a series of corresponding protective strategies to guarantee the
implementation of Chengdu HM Company overall strategy.
Starting from the enterprise development strategy theory, combining the
actual operating status of Chengdu HM Company and the status quo of military
electronics industry, this paper presents valuable and positive development
strategy for future advancement of Chengdu HM Company, which has practical
use and instruction significance. The current problems in Chengdu HM Company
are ones that other enterprises may have experienced or are experiencing. In the
future development practice, the company will draw lessons from other companies,
improve the measures of strategy, and make steady expanding.
Keywords: National defense；Electronic Components；Core Competence；
Manufacturing Industry；Development Strategy目 录目 录
1 绪论.......... 1
1.1 研究背景和目的........ 1
1.1.1 企业简介 1
1.1.2 研究背景 4
1.1.3 研究目的 5
1.2 研究内容和方法........ 5
1.2.1 研究内容和意义 5
1.2.2 研究方法 6
1.3 研究思路和框架........ 7
2 成都 HM 电子公司外部环境分析......... 8
2.1 公司所处行业的基本情况.... 8
2.1.1 行业概况 8
2.1.2 行业上下游关系 8
2.1.3 行业市场规模.... 9
2.2 公司所处行业的竞争状况. 11
2.2.1 行业竞争要素.. 11
2.2.2 主要竞争对手概况...... 13
2.2.3 行业竞争格局.. 13
2.3 宏观发展环境分析——PEST 分析法 ...
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