Advertising Demand Report 2016: North America
Adobe Digital Insights
Methodology
Analysis of aggregated and anonymous data –800 billion visits to 800 North American
websites (Jan. 2013 –June 2016):
Health
blocking (conducted mid-August 2016)
installed across 21 countries on desktop and mobile devices
Key Insights
1.Given Internet saturation in the U.S., organic website traffic growth is reaching an end –
cross-channel advertising can help drive engaging experiences and entice visitors
2.Long-term ad strategies increase revenue in North America; ad channels deliver more
smartphone traffic
3.Consumers believe ads are improving and can be effective, but marketers still have more
work to do
(Survey)
4.Highly personalized and consistent ads across channels offer advertisers an opportunity to
counter ad blockers and avoid losing 23M U.S. consumers to desktop ad blockers over the
next few years
(PageFair Data)。。。以上简介无排版格式，详细内容请下载查看