Indywood
The Indian Film Industry
September 2016
Indywood| The Indian Film IndustryIndywood| The Indian Film IndustryForeword 3
Executive Summary 5
Make in India Initiative and the Film Industry 6
India’s Film Industry 6
Industry Overview 7
Key Trends in the Indian Film Industry 10
Growth Drivers and Opportunities 15
Key Challenges in the Industry 17
Key Focus Areas for the Film Industry 21
Technological Advancements in the Film Industry 24
Skill Development in the Film Industry 32
Film Tourism in India 34
Background and Global Perspective 34
Film Tourism in India: An Overview 40
Recent initiatives to Improve Film Tourism 40
Next Steps and Initiatives 46
International Best Practices: Case Studies 50
Case Study: Film Tourism in the UK 50
Case Study: Film Tourism in New Zealand 54
Shooting of Foreign Films in India – Tax Aspects 59
Authors, Acknowledgments and Contacts 62
Contents
Indywood| The Indian Film IndustryForeword
Welcome to the Indian Film Industry Report
for the Indywood Film Carnival taking place
during September 24 – 27, 2016 in Ramoji
Film City, Hyderabad. The flm industry
has been earmarked as a key sector in the
Make in India campaign. As part of this,
the Government of India is taking several
initiatives to efect growth in the sector
as well as promote foreign flm shootings
locally. Deloitte India’s objective with this
publication is to provide an overview of
the flm sector in India and analyse the key
trends impacting the sector today.
Our endeavour is to provide a considered
point of view on key initiatives required
going forward in the flm industry to propel
growth and promote flm tourism. In order
to do so, the report delves into the current
state of the industry to identify key focus
areas and requirements to increase box
ofce realizations, improve occupancy and
address the infrastructure constraints.
As the Indian flm industry moves into the
next phase of growth, it is imperative to
keep pace with the global technological
advances and innovation. Historically,
the Indian flm sector has lagged behind
in its counterparts in the deployment of
emerging technologies such as virtual
reality, augmented reality, drone shootings,
etc. The development and deployment
of key technologies in Indian flms will be
critical to remain at the forefront of global
trends. The report analyses the methods to
achieve this including technology transfers,
collaboration with international studios and
development of technical skills in-country.
Another endeavour of the Make in India
campaign has been to develop technical
skills for flm production, post production
and VFX. Given the low labour cost, this
could be a key factor in attracting foreign
flmmakers to the country. The report
elucidates the current initiatives being
taken by the Government of India under
the Make in India campaign to improve
availability of skill and talent in flmmaking.
The report also analyses other actions
that can have an impact on increasing
availability of skills locally.
In this report, the international best
practices in thriving flm sectors globally
have been studied including initiatives
taken by various regions to attract foreign
flm shooting. The report also includes
case studies on the UK and New Zealand,
countries that have successfully been
able to position themselves as key flming
destinations as was witnessed by the Harry
Potter Series and Lord of the Rings Trilogy.
Deloitte hopes that you and your
colleagues fnd this report a useful
stimulant in your strategic thinking.
Hemant Joshi
Ashesh Jani
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