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MBA硕士论文_委托管理模式下高星级酒店高管激励研究DOC

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文本描述
摘要摘要
近年来随着全球整体经济疲软,国内经济增长速度放缓,外出旅游、会
议消费需求减弱,酒店行业面临着日益加剧的竞争。酒店如何才能在如此激
烈的竞争环境中脱颖而出,确保客源稳定、利润增长,保持相当的竞争力成
了困扰许多高星级酒店的一个重要问题

然而,目前国内的高星级酒店大多是委托管理模式下的经营方式,在委
托管理模式下的高星级酒店,由于酒店所有权和经营权的分离、信息不对称、
酒店业主和酒店管理层不同的目标导向,使得酒店业主监督与约束经营管理
者成为一项挑战。在酒店业主追求更高的投资回报的同时,酒店管理公司追
求尽可能高的管理酬金和品牌溢价,而实际参与运营管理的酒店高管人员追
求的是更高的薪酬和更多的休闲时间。委托管理模式下出现了业主、酒店管
理公司、酒店高管三方的利益博弈,在多方利益博弈下,高星级酒店如何调
动高管人员的工作积极性,使得他们能够充分发挥聪明才智提升酒店的竞争
力,从而提高酒店的业绩,使得酒店业主收益可观,而与此同时酒店管理集
团也能从中获益,这就是本文想探讨的一个问题

基于此思路,本文以成都高星级 S 酒店的高管激励机制为研究对象,通
过“提出问题—分析问题—提出解决办法—实施办法”的思路对酒店高管激
励进行阐述。论文的主要研究内容:(1)在对委托管理模式和激励理论的相
关文献进行收集总结后,运用理论并结合成都 S 酒店的运营机制、激励体系
提出并分析激励机制存在的问题。(2)根据激励问题产生的原因,结合酒店
行业的数据以及 S 酒店的数据、资料,分析得出委托方与管理方共同协作建
立高管激励机制的必要性,并确定双方各自的的主要激励职责。(3)阐述新
设计的酒店高管激励机制下所涵盖的物质激励和精神激励。并展开具体介绍
S 酒店激励机制下的绩效考核体系、薪酬体系、职业生涯规划、约束机制等委托管理模式下高星级酒店高管激励研究——以成都 S 酒店为例内容。(4)激励实施的保障机制。对激励实施中可能存在的问题、解决思路
做了进一步的说明

本文可能的贡献包括:
(1)长期以来国内理论界对酒店行业激励机制的研究,较多的集中在
基层员工激励,针对酒店行业的高管激励研究极为少见。而针对委托管理模
式下的高星级酒店的高管这个特殊群体设计激励方案,本文应该是有一定贡
献的

(2)酒店的激励研究,国内理论界往往是单方面地从酒店管理者的角
度出发设计员工激励机制,但是委托管理模式下,出现了业主、酒店管理公
司、酒店高管三方的利益博弈,在多方利益博弈下,增加了设计激励机制的
难度。本文基于这样的三方关系展开论述和分析,设计了相关的激励机制

关键词:高星级酒店 高管激励 委托管理模式AbstractAbstract
In recent years, with the weakening of the global economy, the slowdown in
domestic economy growth, and the decreased consumption levels of traveling and
commercial conferences, hotel industry is facing the increasingly sharpening
competition. The problems that what hotels can do to stand out, to achieve a steady
stream of customers and a steady growth in profits, and maintain their competitive
edges has bothered many high-star hotels in such a competitive environment.
However, currently most domestic high-star hotels are operated under
entrusted management mode, in which separated ownership and management,
asymmetrical information and different operating goals between hotel owners and
the management companies make the supervision and restriction of senior
managers a challenge. The owners of the hotels pursue a higher return on
investment while hotel management companies focus on the higher management
fee and brand premium, but the senior managers of the hotels seek higher salary
and more leisure time. That is the tripartite profit game in hotels under entrusted
management mode. How can the high-star hotels under the entrusted management
mode motivate the senior managers well, so that the management team can give
full play to enhance the competitiveness of the hotels and to improve the
performance of the hotel, meanwhile the hotel management group could also get
benefits That is the question this article trying to answer.
Based on this idea, taking the incentive mechanism on senior managers in
Chengdu high-star S Hotel as the research object, the article starts with figuring
out the problem, analyzing it and then put forward some solutions, and ends up
with implementing the measures. The main contents in this article including:(1)
Collecting articles on entrusted management mode and incentive theory, and
summarizing the main ideas; analyzing the operating mode and incentive
mechanism of S hotel by applying theory to practice, and then figuring out the
problems. (2) Explaining the necessity for owners and management companiesResearch On Senior Managers’ Incentive Mechanism Of High-star----An Example from Chengdu S Hotelboth parties that they should collaborate to build the senior managers’ incentive
mechanism with hotel industry data and information from S hotel. And then setting
both parties’ duty for the mechanism. (3) A general introduction on this mechanism
which contains material incentive and spiritual incentive, and then a more detailed
introduction on the mechanism which includes performance evaluations system,
salary policy, career plan and restriction mechanism. (4) Solutions to the problems
that could possibly occur when implementing the recommended measures.
Possible contribution from this article:
(1)In the past, domestic theoretical researches on hotel incentive mechanism
focus on staff of the front line, rarely on senior managers. But this article focusing
on senior managers’ incentive mechanism of high-star hotels under entrusted
management mode make a contribution in some degree.
(2) In domestic hotel incentive mechanism research, scholars tend to build the
mechanism from the perspective of management companies only. But there are
three parties (owners, management companies, and senior managers) in this profit
games in hotels under entrusted management mode, which makes the design of
incentive mechanism more complicated and difficult. And this article builds an
incentive mechanism for senior managers just based on this tripartite relationship.
Keywords: High-star Hotel;Incentive Mechanism On Senior Managers;Entrusted
Management Mode目 录目 录
1 绪论.......... 1
1.1 研究背景及选题意义 1
1.1.1 研究背景. 1
1.1.2 研究意义. 2
1.2 研究内容........ 3
1.3 研究方法........ 4
2 概念界定与文献综述...... 5
2.1 相关概念界定 5
2.1.1 高星级酒店......... 5
2.1.2 高层管理人员..... 5
2.2 国外文献综述 6
2.2.1 委托代理理论..... 6
2.2.2 酒店委托管理模式......... 7
2.2.3 激励理论. 8
2.3 国内文献综述.......... 10
2.3.1 现行酒店业激励机制存在的问题....... 10
2.3.2 对现行酒店业激励机制提出的建议... 11
3 委托管理模式下 S 酒店激励机制现状 ........... 13
3.1 酒店委托管理模式在我国的发展状况...... 13
3.1.1 酒店委托管理模式的发展历史........... 13
3.1.2 酒店委托管理在我国的发展... 14
3.1.3 委托管理模式和其他管理模式的比较........... 15委托管理模式下高星级酒店高管激励研究——以成都 S 酒店为例3.2 成都 S 酒店概况...... 16
3.2.1 成都 S 酒店简介...
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