CLAUDIA D'ARPIZIO
MILAN, OCTOBER 25 2017
ALTAGAMMA 2017
MARKET MONITOR
MILLENNIAL STATE OF MIND:
AND WINNING STRATEGIES
WORLDWIDE LUXURY
CONSUMER BEHAVIORS
THE TAILWIND BEHINDWORLDWIDE LUXURY MARKET ON A PAGE: 2017AND BEYOND
LUXURY IS CHANGING SKIN:
THE RISE OF MILLENNIALISM
EXPERI(M)ENT(I)AL
LUXURY X FACTOR: EXPERIMENTING WITHEXPERIENCESKEY
TO SUCCEED IN PERSONAL LUXURY
HEALTHIER
AFTER 2016 REBOOT, 2017 NEW NORMAL: POSITIVEGROWTH, YOUNGER
CUSTOMERS, HIGHER VOLUMES, LOCALCUSTOMERS BACK EVERYWHERE
UNIVERSAL
LOCAL TOURIST AS THE UNIVERSAL CUSTOMER: ALMOST ALL NATIONALITIES
AND GEOGRAPHIESGROWING (ESP. CHINESEAND CHINA)
ECOSYSTEMIC
EVOLUTION TOWARDS AN ECOSYSTEM OF CHANNELS AROUND THE CUSTOMER,
WITH ONLINEPLAYING A LEADING ROLE
POST-ASPIRATIONAL
TRADITIONAL MARKET SEGMENTATIONLOSING RELEVANCE: BRANDS NEED TO
INTERPRET CUSTOMER ASPIRATIONS WHILESTAYING TRUE TO THEIR OWN DNA
CURATED
DELIVERING CONTENT, INSPIRATION AND ENGAGEMENTTHROUGHOUT
TOUCHPOINTS WILL BE KEY TO WIN
POLARIZED, PROFITABLE,
EVOLVING
WINNERS VS. LOSERS, YET ALL CONSISTENTLY PROFITABLE; ARE THE
ECONOMICS OF THE INDUSTRY EVOLVINGEXPERI(M)ENT(I)AL
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»ñÈ¡×îб¨¸æ¼°ºóÐø¸üзþÎñÇëÌÔ±¦ËÑË÷¡°VivianÑб¨¡±GLOBAL LUXURY MARKETS REACHING ~€1,2T IN 2017, UP 5%
FROM 2016
GLOBAL LUXURY MARKETS 2017E | €B
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