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苏州创梦空间的发展研究_MBA硕士毕业论文DOC

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摘要

苏州创梦空间的发展研究
中文摘要
近年来,众创空间作为新兴的社会组织形式,运营方式不断变化,渐渐出现社会
化、专业化和品牌化等特征。其中,以众创空间从政府运营为主逐步转向以政府引导
和市场主导的模式最为理论和实践接受,该模式充分发挥了社会力量的主力军作用,
因而,民营的众创空间在近年来发展迅速

本文从苏州市众创空间的成立时间、位置、运营主体、场地面积等现状、建设发
展进行分析,并列举半杯水创孵园、众智云集 Z+、苏大天宫孵化器、苏州市悦未来
青年创业公社、创客邦孵化器等苏州具有代表性的众创空间,详细分析了他们的所属
类型、模式等方面

苏州创梦空间依托基层政府以社会化方式运营,虽取得了一定成效,但面对现在
众创空间向质量型和效益型转型的要求,存在联系资源、整合资源的能力不足、缺乏
明确的发展战略等问题。本文利用了战略管理、运营管理的相关理论,采用 SWOT
分析工具,全面分析了苏州创梦空间的内外部发展环境,对自身优缺点进行了全面的
讨论,并将外在经济环境给空间带来的发展机遇及竞争威胁做了详细的介绍。同时,
通过 QSPM 矩阵表分析苏州创梦空间的未来发展战略,得出结论,希望通过多元化/
差异化发展战略,提升竞争优势、加强团队力量、健全融资体系,解决创梦空间的发
展瓶颈,实现可持续运营的作用

关键词:苏州;众创空间;创梦空间;战略管理;SWOT 分析
作者:赵晓君
指导老师:陈一星
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Research on the development of Suzhou
Dream Creating Makerspace
Abstract
Recently, the operation mode of makerspace is undergoing changes and it appears a
trend of socialization, visualization, profession and branding as a new social organization.
It is most acceptable in the theoretical and practical progress while makerspace is playing a
main role from government operation to government guide and marketing dominant. Under
such a circumstance, private makerspace is growing rapidly during recent years.
The thesis analyses on the aspects such as founding time, location, operation, and
square area also construction and development. Furthermore, it makes a concrete analysis
on the aspects by types and modes of makerspace. For example, events of a half cup of
water making IncubationPark, Zhong Zhi Gathering, SuzhouuniversityPalace Incubator,
Suzhou Yue Lai Youth Entrepreneurial commune, Chuang Ke Bang Incubator and some
other typical makerspace in Suzhou.
Suzhou Dream Creating Makerspace plays a role as a social operation mode that base
on the Grass-roots Government Department. Although it gets some certain achievement,
Suzhou Dream Creating Makerspace still has difficulties in the situations of deficiency
which come out from linking and integrating social energy and unclear business
development strategy when facing up with the reality that makerspace is required to
change from quality type to efficiency benefit type. The thesis analyses the developing
environment of Suzhou Dream Creating Makerspace in both internal and external fields
with using some related theories of strategy and operation management as well as SWTO
Analysis. The thesis has an overall discussion on the advantages and disadvantages and it
introduces the opportunities and menace those are brought out by external regional
economic environment.At the same time, the thesis analyses the coming development
strategy of Suzhou Dream Creating Makerspace by QSPM matrix table and it comes into
conclusion that we hope Suzhou Dream Creating Makerspace can improve the competitive
edge, strengthen the power of team and consummate the financial system based on the
strategy of diversified cultural difference. Furthermore, Suzhou Dream Creating苏州创梦空间的发展研究 英文摘要

Makerspace can make the advantages and disadvantages, solve the bottleneck of the
management and keep sustainable development.
Key Words: Suzhou;makerspace;Dream Creating Makerspace;strategy
management;SWTO Analysis
Written by Zhao Xiaojun
Supervised by ChenYixing
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目录
第 1 章 绪论 ...........1
1.1 研究背景 ..........1
1.2 研究的意义和目的 ......2
1.2.1 研究的意义2
1.2.2 研究的目的2
1.3 研究方法、思路与框架 ..........3
1.3.1 研究方法....3
1.3.2 研究思路....4
1.3.3 文章框架....4
1.4 论文特色和创新点 ......5
第 2 章 支持众创空间的相关理论回顾...6
2.1 众创空间相关理论 ......6
2.1.1 企业孵化器相关理论........6
2.1.2 产业聚集理论........7
2.1.3 企业创业理论........7
2.1.4SWOT 分析法 ........8
2.2 国内外研究综述及简要评析 ..8
2.2.1 国外对众创空间的有关研究........8
2.2.2 国内对众创空间的有关研究........9
2.2.3 简评..........10
第 3 章 苏州众创空间的现状及特点.....11
3.1 众创空间概念的界定11
3.1.1 众创空间的内涵.. 11
3.1.2 众创空间的基本功能...... 11
3.2 苏州市众创空间的现状 ........ 11
3.2.1 总体概况.. 11
3.2.2 苏州市众创空间发展现状..........12
3.2.3 政府对众创空间发展的支持措施..........14
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3.3 苏州市众创空间的区域点位 15
3.4 苏州市众创空间的运营模式 16
3.4.1 以大带小模式......16
3.4.2 全方位服务
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