System Initiative on Environment and Natural Resource Security
The New Plastics Economy
Catalysing action
January 2017
In Collaboration with the Ellen MacArthur Foundation
World Economic Forum
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3The New Plastics Economy - Catalysing action
Contents
4 Preface
5 Foreword
6 In Support of the New Plastics Economy
12 Executive Summary
14 Global Momentum for a Plastics Rethink is Greater than Ever
16 The Road Ahead: Three Distinct Strategies to Drive the Transition
30 The New Plastics Economy Initiative: A Catalyst for Change
34 Appendix: Key Analytical Assumptions
37 Acknowledgements and Disclaimer
38 Endnotes
42 About the Ellen MacArthur Foundation
4The New Plastics Economy - Catalysing action
In January 2016, the World Economic Forum, the Ellen MacArthur Foundation
and McKinsey & Company published the report The New Plastics Economy
– Rethinking the future of plastics. It was produced as part of MainStream
– a multi-industry, global initiative which aims to accelerate business-driven
innovations and help scale the circular economy. For the frst time, the report
provided transparency on global plastics material fows and associated
economics. It found that, while plastics and plastic packaging are a key part of
the global economy, the current plastics economy has signifcant drawbacks that
are becoming more apparent by the day. In addition, it presented a blueprint for a
more effective plastics system based on circular economy principles – in effect, a
New Plastics Economy.
In May 2016, the Ellen MacArthur Foundation launched the New Plastics
Economy initiative – a bold, three-year project to mobilize the report’s
recommendations, together with its Lead Philanthropic Partner – the Eric and
Wendy Schmidt Fund for Strategic Innovation; its Philanthropic Funders – MAVA
Foundation, Oak Foundation, and players of People’s Postcode Lottery (GB); its
Core Partners – Amcor, the Coca-Cola Company, Danone, MARS, Novamont,
Unilever and Veolia; and a broad group of participant companies, cities and
governments across the value chain.
This new report is one of the frst key deliverables of the New Plastics Economy
initiative. It represents a logical next step to the 2016 report: from rethinking the
future of plastics to catalysing action. To trigger action, the report aims to make
three original contributions to the transition towards the New Plastics Economy:
–Three distinct transition strategies for three plastic packaging categories
covering the entire market (Redesign and innovate; Reuse; Recycle) based on
a granular, segment-by-segment analysis and a quantifcation of the economic
value creation potential for core aspects of the Reuse and Recycling
categories
–A set of priority actions for each category, mobilizing the strategies and setting
a common direction for players across the global plastics packaging value
chain
–A targeted plan for the New Plastics Economy initiative to carry out in 2017 to
catalyse progress on the priority actions.
Preface
5The New Plastics Economy - Catalysing action
The World Economic Forum, the Ellen MacArthur Foundation and McKinsey &
Company joined forces in 2014 to create Project Mainstream, a cross-industry,
CEO-led global initiative to help scale the circular economy by unravelling
systemic stalemates. Taking a global, cross-sectoral look at material fows, the
project quickly identifed plastics as one of the value chains most representative
of the current linear model, bringing undisputed functionality to a variety of
applications, but also entailing signifcant economic losses and severe negative
externalities.
The resulting report, The New Plastics Economy: Rethinking the future of plastics,
launched at the World Economic Forum Annual Meeting 2016 in Davos-Klosters,
analysed these global fows for the frst time and set out a vision for a new and
effective plastics packaging system, guided by circular economy principles, and
ft for the long term. This compelling vision provided the impetus for the Ellen
MacArthur Foundation to set up an ambitious three-year initiative, the New
Plastics Economy, to act on the report’s insights and turn the vision into reality.
The initiative has made a strong start. Leading players from the plastic-packaging
supply chain have committed to it, alongside major capital cities, philanthropists,
policy-makers and academics. The momentum gathered is indicative of its
exceptionally collaborative approach that builds bridges along value chains,
across silos, and between the private and public sectors to initiate a genuine
system shift. The interest it has generated echoes a growing consensus on the
need to phase out the negative impacts associated with today’s patterns of use
by notably redesigning certain materials and rethinking business models.
This new report shows that we are now frmly at the action stage. The initiative
has solidifed its fve building blocks – dialogue, harmonization, innovation,
analysis and outreach – and each has catalytic actions planned for 2017. All
these elements will be needed on the road ahead and the insights presented in
this paper make the next steps on that journey clear.
We look forward to following the progress of this singular and powerful initiative
over the coming years as it stimulates the innovation, redesign and new thinking
needed to pave the way towards creating a plastics system that works.
Foreword
Dame Ellen MacArthur
Chair of Trustees
Ellen MacArthur
Foundation
Prof. Dr. Martin R. Stuchtey
Founder and Managing Partner
SYSTEMIQ
Dominic Waughray
Head of Public-Private
Partnership and Member of the
Executive Committee
World Economic Forum
Richard Samans
Head of the Centre
for the Global Agenda
Member of the
Managing Board World
Economic Forum
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