本文作者结合战略的相关理论,并查阅大量有关低碳经济、低碳发展
等文献资料,通过对A公司所处的内外部环境以及企业所掌控的资金、科
技、人力资源等各方面进行深入分析,结合信息研究法和经验总结法对内
外部环境因素分别建立矩阵,并进行综合分析,最后运用SWOT方法对该
企业的优势和劣势分别进行归纳总结,最终研究并提出适合A公司可持续
发展的低碳战略以及实现该战略规划的五个策略:低碳文化策略、低碳技
术策略、低碳人才策略、清洁生产策略和碳资产管理策略。文中笔者利用
ANP网络层次分析法对五个子战略分别进行了深入的分析,得出相应的权
重,验证了总战略和实施策略的严谨性与科学性。最后为了实现A公司的
低碳战略总规划,笔者又提出了科技创新、制度创新、管理创新、产业结
构调整以及建立低碳战略综合协调机构五项保障性措施
综上所述,笔者希望通过本研宄可为A公司在国家低碳战略规划中的
转型发展提供方向借鉴,从而有助于使其实现绿色、低碳、可持续发展进
而提升企业核心竞争力,同时也为其他石化企业的低碳发展之路提供参
考
关键词:石化,低碳,绿色,发展,战略北京化工大学硕士学位论文
RESEARCHONLOWCARBONDEVELOPMENT
STRATEGYOF A COMPANY
ABSTRACT
A company is a state-owned petrochemical enterprises in eastern Beijing,
along with the overall design scheme of the national low-carbon plan will be
included in the national strategy, and comprehensively promote the low carbon
economy, all walks of life is also blocked forward in energy saving and
emission reduction and low-carbon technology innovation, low carbon, A
company is facing unprecedented safety and environmental protection, energy
saving, low carbon the product structure adjustment pressure. In the face of
external pressure and internal demand of the development of the situation, A
companies need to re-examine its own development strategy, formulate
effective measures to adapt to the low carbon economy environment, improve
their core competitiveness, sustainable development of enterprises.
The related theory combined with the author&39;s strategy, and access to a
large number of low carbon economy and low carbon development in all
aspects of literature, based on A&39;s internal and external environment and
enterprise control of capital, technology, human resources and other in-depth
analysis of the internal and external environmental factors were established
with matrix method and information research the experience method, and
comprehensive analysis, using the SWOT method of the enterprise&39;s
advantages and disadvantages are summarized, the final study and put forward
a low carbon strategy for the sustainable development of A company and the
realization of the five strategy in the strategic planning of low carbon low
carbon culture strategy, technology strategy, talent strategy, low-carbon clean
the production strategy and Carbon Asset Management strategy. In this paper,
the author makes an in-depth analysis of the five sub strategies by using the
ii
ANP network analytic hierarchy process, and gets the corresponding weights,
which verifies the preciseness and scientific nature of the overall strategy and
implementation strategy. Finally, in order to realize the general plan of A
company&39;s low carbon strategy, the author puts forward five safeguards:
scientific and technological innovation, system innovation, management
innovation, industrial restructuring and the establishment of a comprehensive
coordination mechanism of low carbon strategy.
To sum up, the author hopes this study can provide a reference for the
transformation of the development direction of A company in the state of low
carbon strategy planning, which helps to realize the green and low-carbon
sustainable development and enhance the core competitiveness of enterprises,
but also provide a reference for other petrochemical enterprises in low carbon
development path.
KEYWORDS: Petrochemical, low-carbon, green, development, strategy
in
目录
胃一章雜 1
1.1研究隨＊ 1
1_2研究意义 2
1.2.1低搂经济对中国发展的战略意义1.2.2石化行业实现低联的意义1.2.3 A公司实现低後的意义1_3研究思路和研究酿1.4研究旅 6
1_5论文创新点 6
章相雜 7
2.1低碳经济的国内外研究2. 2战略S国内外研舰理论2_ 3企业低碳战略雜第三章A公司低確战略环境分析3.1A公司简介 11
3.2 A公司外部环境分析3.2.1宏观环境PEST分析3.2.1.1政治环境3.2. 1.2经济环境3.2. 1_ 3社会环境3.2. 1_ 4技术环境3.2.2产业环境分析3.2.3外部环境因素评价(EFE)矩阵的建立与分析3.3 A公司<氐拔发展的内_境3.3.1 A公司的内部环境分析3.3.2 A公司低確发展内部价值链的综合分析
21
3_3.3内部环境要素评价(IFE)矩阵的建立与分析
23
3.4 A公司低確发展战略的SWOT分析
25
第四章A公司低確发展战略的制定
29
4.1 A公司发展战略目标制定
29
4.2 A公司低確发展的战略步嫌及实现
29
4.2.1低搂文化策略
29
V
北京化工大学硕士学位论文
4_2.2低確技术策略
30
4.2.3低碳人才策略
31
4.2.4清洁生产策略
31
4.2.5破资产S战路
32
4.3战略_的相关关系验证
32
4.3.1网络层次分析法
32
4.3.2建立判断矩阵
33
第五章A公司低拨发展战略的保障措施设计
39
5.1实施低碳科技创新
39
5.1.1科研M打基础
39
5.1.2技术储备做保障
40
5.1.3产销研为推手
40
5.2
41
5.2.1
41
5.2_2人才培养 42
5.3实施管理创新 42
5.3_1做好宣传与教育工作
42
5.3.2群众参与和信息的公开化
43
5_4实施产业结构调整
43
5.5
44
S.5.1常规机制发挥合力
44
5,5.2专项成果助推確g
45
47
6.1结论 47
6.2胃限性 47
6.3 關 47
49
魏 51
作者与导师简介 52
VI
Catalog
The first chapter Introduction1.1 Backgroundofthestudy1.2Research significance1.2.1The strategic significanceof low carbon economy to China&39;s development1.2.2Petrochemical industry to achieve the meaning of low-carbon1.2.3A to achieve the meaning of lowcarbon1.3Research ideas and research framework1.4 Research methods 6
1.5Innovation of the paper.The second chapter Summary of relevant theories2.1 Domestic and foreign research on low carbon economy2.2Strategic management research and theory at home and abroad2.3 Summary of low carbon strategy of enterprisesThe third chapter Analysis of low carbon strategy environment of A company3.lAcompany profile3.2Acompany extemalenvironment analysis3.2.1Macro environment PEST analysis3.2.1.1 Political environment&39;
3.2.1.2Economic environment3.2.1.3Social environment3.2.1.technology environment3.2.2Industry environment analysis3.2.3Establishment and analysis of evaluation matrix of external environmental factors3.3Low carbon development environment of A company3.3.1A company&39;s internal environment analysis3.3.2Company A low carbon development of the internal value chain analysis
21
3.3.3Establishment and analysis of evaluation matrix of internal environmental factors
23
3.4 SWOT analysis of low carbon development st
。。。以上简介无排版格式，详细内容请下载查看
==>>