FACES OF
THE CHANGING
beauty
A GLOBAL REPORT
2016
INT/0361/2016h Date of prep: June 2016
THE CHANGING FACES OF BEAUTY|PAGE 02
Contents
FOREWORD
OUR EXPERTS
METHODOLOGY
BEAUTY BEYOND
AGEING: A NEWFOUND
CONFIDENCE
COVETABLE SKIN
QUALITY
INJECTABLES:
A BEAUTY CHOICE
FOR WOMEN AROUND
THE WORLD
CONCLUSION
page 04
page 06
page 08
page 10
page 18
page 24
page 28
#ChangingFacesOfBeauty | #Allergan
THE CHANGING FACES OF BEAUTY|PAGE 03
THE CHANGING FACES OF BEAUTY|PAGE 04
Foreward
Never before has women’s external image been so important
or so hotly debated. Our faces are our calling cards – an
outward projection of who we are – and they are shared more
widely than ever on social media as well as representing us
in everyday life.
Now, with innovations in aesthetics and the broader beauty sector, women are able to harness
the power of their own image and create a natural look that is right for them. This is no longer
something to aspire to or wish for – it is accessible and acceptable. Aesthetic treatments are
setting a changing standard in beauty, which women will come to demand in the same way
they expect great looking hair colour.
At Allergan, the makers of JUVDERM facial fllers, we’re passionate about understanding
how women want to look and feel, and why. We know that women across the globe are
experiencing a beauty revolution as they seize control of their own image and use it to
express their inner self. As a result, we are constantly innovating and expanding our portfolio
of treatments and products, and training practitioners with some of the world’s top aesthetics
experts, to help women achieve natural results that make them feel fantastic.
Caroline Van Hove
Senior Vice President, International
Medical Aesthetics at Allergan
THE CHANGING FACES OF BEAUTY|PAGE 05
Behind this innovation sits a wealth of insight
taken directly from women themselves. Our
latest research project is one of the largest
of its kind and this report summarises its key
fndings. We spoke to 7,700 women across 16
diferent countries – each with their own unique
perspective on beauty, ageing and their own
vision for how they want to appear to both
themselves and others.
Among these thousands of individuals, some
interesting trends were apparent but one
strong universal truth emerged: women
choose to look great for themselves.
Modern, empowered women are embracing
aesthetic treatments to look great not for social
acceptance, but because it makes them feel
confdent and strong.
As a company with an ambition to help women
achieve their beauty goals we found this hugely
inspiring. We hope you do too.
。。。以上简介无排版格式，详细内容请下载查看