针对新创企业所普遍面临的成活率低的问题，本文从外生视角和内生视角
探究新创企业网络导向（具有外向性）、战略能力（具有内生性）与新创企业绩
效的关系，构建“战略-能力-绩效”转化机制，探析新创企业网络导向对企业
绩效的影响机制，以期打开新创企业网络导向与企业绩效关系的黑箱。首先，
本文依据相关理论基础以及变量间的关系，提出了研究假设并构建了新创企业
网络导向对企业绩效的影响机制模型。其次，本文通过问卷调查收集了 178 家
新创企业的有效数据，并利用回归分析方法分别检验了新创企业网络导向对企
业绩效的直接作用，网络导向经由战略能力（网络能力、营销能力和技术能力）
对企业绩效的间接作用，以及行业竞争程度对两者的调节作用。最后，根据实
证分析结果揭示了新创企业网络导向对企业绩效的具体影响机制，并依据该机
制为新创企业提高企业绩效提供了相应的对策建议
关键词：新创企业；网络导向；企业绩效；战略能力；行业竞争程度哈尔滨工业大学管理学硕士学位论文
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Abstract
Mass entrepreneurship and innovation is an important driving force for
China&39;s economic development at this stage. With the support and advocacy of the
national policy of Internet +, all sizes of new ventures are springing up, and China
has really come into the national business boom. However, when the new ventures
are springing up, the high failure rate and huge difference in growth faced by new
ventures have aroused widespread concern in Chinese academia and industry. In
order to make up for their resources shortcomings, new ventures begin to attach
importance to network orientation and strive to build external network relationships.
In this process, firm performance has been improved to a certain extent. Therefore,
the research on the impact mechanism of new ventures’ network orientation on firm
performance can help new ventures to improve their success rate.
In view of the problem of low survival rate faced by new ventures generally,
this paper explores the relationship among the network orientation (extroversion),
the strategic ability (endogenous) and the business performance from the perspective
of exogenous and endogenous. This paper constructs the transformation mechanism
of strategy-capability-performance to explore the impact mechanism of the new
ventures’ network orientation on firm performance. Firstly, according to the relevant
theoretical basis and the relationship among variables, this paper proposes the
hypotheses and constructs the impact mechanism model of new ventures’ network
orientation on firm performance. Secondly, this paper collects the valid data of 178
new ventures through the questionnaire survey and uses the regression analysis
method to test the direct impact and indirect impact (through strategic capabilities,
including network capability, marketing capability and technology capability) of new
ventures’ network orientation on firm performance, and moderating effect of
industrial competition intensity. Finally, according to the empirical analysis, this
paper gets the specific impact mechanism of new ventures’ network orientation on
firm performance, and provides corresponding recommendations for new ventures to
improve firm performance.
Keywords: new ventures, network orientation, firm performance, strategic
capabilities, industrial competition intensity哈尔滨工业大学管理学硕士学位论文
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目 录
摘要 .......... I
Abstract........II
第 1 章 绪论 5
1.1 研究背景.......5
1.2 研究目的及意义.......6
1.2.1 理论意义 6
1.2.2 现实意义 6
1.3 国内外研究现状及分析.......7
1.3.1 网络导向的研究综述.....7
1.3.2 新创企业网络导向与企业绩效关系的研究综述.........8
1.3.3 对国内外现有研究的评述.......10
1.4 本文的研究内容与方法.....11
1.4.1 研究内容 ..........11
1.4.2 研究方法 ..........13
第 2 章 理论基础与模型构建.......15
2.1 理论基础.....15
2.1.1 资源基础理论 ..15
2.1.2 企业绩效外生论——社会网络理论...15
2.1.3 企业绩效内生论——企业能力理论...16
2.1.4 战略匹配理论 ..17
2.2 新创企业网络导向与企业绩效关系的研究假设提出.....18
2.2.1 新创企业网络导向与企业绩效的直接作用关系.......18
2.2.2 战略能力的中介作用...19
2.2.3 行业竞争强度的调节作用.......23
2.3 新创企业网络导向对企业绩效影响的理论模型构建.....24
2.4 本章小结.....25
第 3 章 研究设计和数据收集.......26
3.1 变量概念和测度指标.........26
3.1.1 网络导向 ..........26
3.1.2 企业绩效 ..........27
3.1.3 战略能力 ..........28哈尔滨工业大学管理学硕士学位论文
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3.1.4 行业竞争程度 ..31
3.2 调查问卷的设计与发放.....32
3.2.1 问卷设计 ..........32
3.2.2 问卷预测试 ......33
3.2.3 样本选择与数据收集.33
3.3 描述性统计分析.....34
3.3.1 样本的特征分析 ..........34
3.3.2 变量的描述性统计.......34
3.4 信度和效度检验.....36
3.4.1 信度检验 ..........36
3.4.2 效度检验 ..
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