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Will have new coverAbout this report
The 2017 U.S. Cross-Platform Future in Focusleverages several data sources unique to comScore:
The report is based primarily on behavioral measurement from comScore Media Metrix Multi-Platform,which provides unduplicated reporting of
digital audiences across desktop computers, smartphones and tablets; comScore Mobile Metrix, which provides unduplicated reporting of mobile
web and app audiences across both smartphones and tablets; and comScore Video Metrix Multi-Platform, which provides a single, unduplicated
measure of digital video consumption across smartphones, tablets, desktops and over-the-top (OTT) devices. The report also includes survey-based
mobile data from comScore MobiLens, search data from comScore qSearch, online retail spending data from comScore e-Commerce
Measurement, advertising measurement data from comScore validated Campaign Essentials (vCE)and comScore Brand Survey Lift
(BSL), as well as cross-platform data from comScore Xmedia, viewing data from comScore’s suite of TVand video-on-demandmeasurement
servicesand new connected home measurement via the comScoreTotal Home Panel.
Important Definitions:
Total Digital: The combination of desktop and mobile.
Mobile:The combination of smartphone and tablet. When data is referring specifically to smartphones or tablets, it will be labeled accordingly.
Unique visitor: A person who visits an app or digital media property at least once over the course of a month.
Pay-TV:Subscription-based television services that are delivered via a traditional cable, telco or satellite service operator.
Digital Video Recorder(DVR): An electronic device used to record live television and watch later. Viewing via a DVR is often referred to as time-shifted recorded viewing.
Video-on-Demand (VOD): Refers to video content that is made available via the traditional cable, telco or satellite service operators for on-demand viewing, as opposed to the regularly
scheduled live TV viewing or time-shifted DVR viewing.
Over-the-Top (OTT):Refers to video content that is transmitted via the internet to one’s television set, instead of via the traditional cable, telco or satellite service operators.
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或直接用手机淘宝扫描下方二维码Table of Contents
Multi-Platform
Digital Media
Mobile
Social & Video Platforms
TV & Cross-Platform
Advertising
E-Commerce
Box Office
Key Takeaways22
29
39
52
58
67
71Multi-Platform
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