TITLE:
The evolving state of mobile commerce
SUB-TITLE:
What mobile developers are looking for from an ever
changing industry
URL: vmob.me/MobileCommerce
The Evolving State of Mobile Commerce |Copyright VisionMobile - Presented by Braintree | All rights reserved | http://vmob.me/MobileCommerce1
Contents
About this report
Key Messages
CHAPTER 1: The State of M-Commerce
CHAPTER 2: Friction-free payments remain the overriding objective
CHAPTER 3: The right payment platform for the right target
audience
CHAPTER 4: What matters most to developers
CHAPTER 5: Who is collecting the money for what
CHAPTER 6: The evolving state of m-commerce, June 2016
Methodology
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CopyrightVisionMobile 2016 - v.1.1
The Evolving State of Mobile Commerce |Copyright VisionMobile - Presented by Braintree | All rights reserved | http://vmob.me/MobileCommerce2
ABOUT THE AUTHORS
Bill Ray
Senior Analyst
Stijn Schuermans
Senior Business
Analyst
Christina Voskoglou
Director of Research
and Operations
Bill wrote his first mobile app in 1988, and has
been failing to make money out of them ever
since. He architected set-top boxes at Swisscom
and Cable & Wireless, and was Head of Enabling
Technology (responsible for on-device software)
at UK mobile network O2. He then spent eight
years as a journalist at tech publication The
Register, before joining VisionMobile as a senior
analyst.
You can reach Bill at:
bill@visionmobile
@bill4000
Stijn has been the lead Internet of Things
researcher in the VisionMobile team since 2012.
He has authored over 20 reports and research
notes on mobile and the Internet of Things. He
focuses on understanding how technology
becomes value-creating innovation, how business
models affect market dynamics, and the
consequences of this for corporate strategy.
Stijn has a Master's degree in engineering and an
MBA. He has over 10 years’ experience as an
engineer, product manager, strategist and business
analyst.
You can reach Stijn at:
stijn@visionmobile
@stijnschuermans
Christina leads the analyst team and oversees all
VisionMobile research and data projects (big or
small!), from design to methodology, to analysis
and insights generation. She is also behind
VisionMobile’s outcome-based developer
segmentation model, as well as the Developer
Economics reports and DataBoard subscription
services. While at VisionMobile, Christina has led
data analysis, survey design and methodology for
the ongoing Developer Economics research
program, as well as several other primary research
projects.
You can reach Christina at:
christina@visionmobile
@ChristinaVoskog
The Evolving State of Mobile Commerce |Copyright VisionMobile - Presented by Braintree | All rights reserved | http://vmob.me/MobileCommerce3
About this report . 4
Key Messages ...... 5
The State of M-Commerce6
Friction-free payments remain the overriding objective ........ 8
Whatever happened to operator billing .. 9
Cryptocurrencies ahoy11
The right payment platform for the right target audience
Population ........ 13
How much money is too much ........... 14
A lot of small transactions can make for a big revenue ... 16
What matters most to developers19
Developer segments and payment processors .... 20
Who is collecting the money for what ...... 23
The evolving state of m-commerce, June 2016 ........ 25
The demise of CurrentC .......... 25
Uber as a payment platform ..... 27
Mobile authentication for every payment .......... 28
Methodology ..... 30
TABLE OF CONTENTS
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