近年来，燃气产业发展迅速，核心城市具有先天竞争优势，气源优先供应，用
气单元集中，具有较大的发展潜力，现如今省会城市、特区城市等的燃气项目大多
已经瓜分完毕，同时一些规模偏小的城市项目也正在成为不同投资者追逐的对象和
热点，然而天然气市场竞争无序，政府监管力度较小，大量的无证经营的黑加气站，
严重影响了合规运营加气站的盈利水平。天然气市场竞争方式主要为价格战，行业
进入门槛低，缺乏规划布局，导致加气站局部过于集中，且多为私人投资建设，价
格竞争严重扰乱了行业竞争秩序
论文首先综述了近年来企业战略管理理论研究进展，随后通过 PESTEL 方法对
新奥燃气所处外部环境（政治环境、经济环境、技术环境、社会文化环境、自然环
境、法律法规）和内部环境（公司组织结构、产品营销状况、人力资源状况、财务
状况、市场营销状况）进行了分析，接下来通过 SWOT 分析法分析了新奥燃气所具
有的优势，内部劣势，外部可能遇到的机遇与威胁。通过综合分析，确定了保定新
奥燃气应使用的竞争战略。最后制定了战略实施细节进行，提出了公司五年发展规
划，对每年应完成目标予以明确。列出了战略具体实施过程，及应注意规避的风险，
对公司急需的人才建设提出合理化建议，在捉住外部机遇的同时，保证战略的顺利
实施
关键词： 新奥新能源；环境分析；竞争战略；战略实施II
Abstract
2016 is the first year of “The 13th Five-year Plan” of national, and is the key year to
comprehensively promote structural reforms. This is time to regulate macroeconomics, to
deep change social, to build more convenient links. We grasp the changes in internal and
external situation initiative to respond to various challenges relying on the ENN platform.
We comprehensive analysis the strengths and weaknesses of ourselves and take advantage
of strategic opportunities. We transform consciousness and behavior according to the
market and customers. We explore the operation potential of site by Innovative thinking
and patterns.
In recent years, the rapid development of gas industry, the core city has inherent
advantages, give priority to the supply of gas source, centralized unit, it has great potential
for development, is now the capital city of the city gas projects, the most has been carved
up, and at the same time, some of the small scale city project is also becoming the objects
of different investors and hot however, the natural gas market competition and the
government supervision is small, a large number of unlicensed black gas station, seriously
affecting the compliance operations station profit level. Competitive natural gas market is
mainly the price war, low barriers to entry, lack of planning, leading to local centralized
filling stations, and more for the private investment and construction, price competition
has seriously disrupted the order of competition in the industry.
First, the thesis used the PESTEL methods to review the development of enterprise
strategic management theory in recent years. Second, we analyzed the external situation
and internal situation. The external situations include political environment, economic
environment, technical environment and social and cultural environment. The internal
situations include organization structure, product marketing, human resources, financial
status, and marketing status. Third, we analyzed the strengths and weaknesses of ENN
new energy, the opportunities and threats from external environment. At last, we
confirmed the competition strategy of Baoding ENN new energy. We formulated the
implementation details of the strategy and the five-year development plan. We made it
cleat that goals should be met each year. The risk we should pay attention to avoid is
mentioned. We gave the rationalization proposals to talent construction of company. We
should seize external opportunities and ensure the smooth implementation of the strategy.
Keywords: ENN new energy; environmental analysis; competitive strategy；strategic
implementationV
目 录
摘要...I
Abstract II
第 1 章 绪论...1
1.1 研究背景及意义..........1
1.1.1 研究背景 ...1
1.1.2 研究意义 ...2
1.2 技术路线与研究方法..2
1.2.1 本文的技术路线 ...2
1.2.2 本文的研究方法 ...3
1.3 竞争战略相关理论概述..........3
1.3.1 国外竞争战略理论研究现状 .......3
1.3.2 国内竞争战略理论研究现状 .......5
1.3.3 竞争战略理论研究述评 ...6
1.4 小结......7
第 2 章 保定新奥新能源有限公司外部环境分析.....9
2.1 我国新能源行业发展状况分析..........9
2.2 宏观外部环境分析—PESTEL 分析法.........10
2.2.1 政治环境 .10
2.2.2 经济环境 .12
2.2.3 社会文化环境 .....14
2.2.4 科技环境 .15
2.2.5 自然环境 .16
2.2.6 法律环境 .16
2.3 行业结构分析—五力模型....17
2.3.1 主要竞争对手 .....17
2.3.2 潜在进入者 .........22
2.3.3 供应商 .
。。。以上简介无排版格式，详细内容请下载查看
==>>