本文从 WT 电厂的实际情况和所处经营环境出发，综合应用相关战略理论和分析
方法，对企业的发展战略进行了深入的研究和讨论。文章首先对 WT 电厂所处的外部
环境和自身的内部环境进行了详细的分析与系统研究。在分析过程中，运用了 PEST
分析法、波特五力模型分析法、SWOT 分析法等战略工具，分析了行业的宏观环境和
竞争现状，明确了企业自身的优势、劣势以及面临的机会和威胁。通过综合分析，提
出 WT 电厂总体上应采用稳步开发战略，其次通过热电联产，成立区域性的检修公司，
建设分布式能源项目的相关多元化战略。在业务上采用成本领先战略，在发展电力项
目的同时利用技术优势，提升效益降低成本，增强竞争力。最后为保证战略有效的实
施，提出了具体的保障措施
关键词：发展战略，PEST 分析，SWOT 分析，WT 电厂，电力改革
作 者：方 立
指导教师：赵增耀II
Research on Development Strategy of WT Power Plant
Abstract
WT power plant located in the junction of Suzhou and Wuxi city, Jiangsu province,
was founded in 1956. After 60 years of development, the WT power plant&39;s safety record
number, capacity, and constantly create new record profits, the total installed capacity of
2740 MW, enterprise asset size of about 10 billion Yuan, has won the national enterprise
management excellence award, Golden Horse awards, and was confirmed by the state
council as a state-level enterprise. In the 21st century, the Yangtze River region along the
river, many power plants have been completed and put into operation, WT plants gradually
lost past backbone power plant status of the Yangtze River delta grid, due to the
inconvenience of coal transport gap, but also faced with unprecedented development
pressure. Under the new power system reform, How to seize the opportunity to adjust ideas,
develop a scientific development strategy to maintain sustainable development of
enterprises, is placed in front of WT power plant urgent issues. Based on the actual
situation and the operating environment of WT power plant, this paper makes an in-depth
study and discussion on the development strategy of the company in order to make the
combination of theory and practice.
In the paper, the external environment of WT power plant and its internal
environment are analyzed and systematically studied in detail. In the analysis process,
using PEST analysis, Porter five force model analyses, SWOT analysis and other strategic
tools to analyze the industry&39;s macro environment and competitive situation, clear the
company&39;s own advantages, disadvantages and opportunities and threats. Through
comprehensive analysis, it is suggested that WT power plant should be in general use
steadily development strategy, and use related diversification strategy, Expansion of the
second phase of the gas turbine, set up the regional maintenance company and build the
distributed energy project. In the business area using the cost-leading strategy.While the
use of technological advantages, improve efficiency and reduce costs and enhance
competitiveness in the development of power projects. Finally,guarantee measures are put
forward to guarantee the implementation of the strategy.III
Keywords: development strategy, PEST analysis, SWOT analysis, WT power plant,
power reform
Written by Fang Li
Supervised by Zhao Zengyao目 录
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第一章 绪 论 .......1
1.1 研究的背景和意义..1
1.1.1 研究的背景....1
1.1.2 研究的意义....2
1.2 研究思路及框架......2
1.2.1 研究思路........2
1.2.2 文章框架........3
1.3 研究方法及可能的创新......4
1.3.1 研究方法........4
1.3.2 本研究可能的创新....5
第二章 相关文献和理论 ...6
2.1 国外文献概述..........6
2.2 国内文献概述..........7
2.3 战略管理的理论分析方法..8
2.3.1 PEST 分析法 ..8
2.3.2 五力分析模型.8
2.3.3 SWOT 分析法 9
第三章 WT 电厂外部环境分析..10
3.1 宏观环境....10
3.1.1 政治环境......10
3.1.2 经济环境......12
3.1.3 社会文化环境..........14
3.1.4 技术环境......14
3.2 竞争环境....15
3.2.1 潜在进入者..153.2.2 替代品研究..16
3.2.3 供应商的议价能力..16
3.2.4 购买者的议价能力..17
3.2.5 现有企业间的竞争..........
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