作为内蒙古自治区最大的地方铁精矿生产企业之一,石宝铁矿集团经历了
乡镇企业、乡镇与国有联营、国有控股、民营股份制等四个发展阶段,企业由
建矿时的铁矿采选业发展到铸造业、农牧业、旅游业多业并举,实现了质的飞
跃。现在石宝铁矿集团面临着宏观经济形势低迷,资源储备大量消耗,管理水
平亟待提升等问题,如何突破发展瓶颈,进行战略审视定位和选择,关系着石
宝铁矿集团持续稳健发展大局
基于以上背景,本文使用战略理论分析法、PEST分析法、SWOT分析法
以及波特五力模型等对石宝铁矿集团的发展进行研究,以达到系统了解石宝铁
矿集团发展现状的目的。具体地,本文在相关理论的基础上,以石宝铁矿集团
为例,对其发展历程、发展现状等进行了分析,然后使用PEST分析方法与波
顿五力模型分别对石宝铁矿集团的宏观环境与产业环境进行了分析。接着使用
SWOT分析方法对石宝铁矿行业的发展情况进行了研宄。最后对石宝铁矿集团
的发展战略进行了定位,同时为确保顺利向战略目标推进,也提出了相关保障
措施。该研宄对于石宝铁矿集团以及其他同行业公司的发展都有着重要的意义
通过研究发现,尽管石宝铁矿集团在发展过程中,政府给予了一些相关的
地方性政策支持,但是由于国际经济形势变化、同质化竞争、产能过剩等问题,
企业的发展仍受到了一定程度的限制。并且,石宝铁矿集团自有资源储备量大,
生产成本偏低于同行平均水平,生产的铁精矿属于低硫低磷无氟的优质产品
对此,石宝铁矿集团应重新审视企业的发展战略、重视观念的转变、提升自身
的自主创新能力、强化主业发展、产业多元化发展及股权改革、融资保障、人
力资源管理等内部管理工作,来确保石宝铁矿集团战略目标的顺利实施
关键词:石宝铁矿集团,发展,战略,分析
II Abstract
Steel industry as the basic industry of economic development .It has an
important meaning for China in the period of industrialization. In recent years.
Chinafs steel production has been in the forefront of the world. However, with the
deterioration of the international economic situation, limited excess production
capacity and strict supervision, the development of many mining companies
including ShiBao Iron Group have been affected. Therefore, it is necessary to
combine our own development characteristics and status, take advantage of various
advantages and opportunities. Analyzing our own development strategies is also
necessary to realize sustainable development of iron ore enterprises
As one of the largest local iron ore concentrate production enterprises of Inner
Mongolia, Shibao Iron ore Group experienced four development stages. They are
stages of township enterprise, township and state-owned joint operation, state-owned
and private joint-stock. In the early stage, the company only involved in iron ore
acquisition.However, the company has made a qualitative leap by exploring foundry
industry, agriculture and tourism simultaneously. Now, Shi Bao iron ore Group faces
many new problems, such as a downturn in the macroeconomic situation, large
Consume of resources reserves and urgent management level. How to breakthrough
development bottleneck, examine strategic positioning and selection, will directly
determined the continued healthy development for Shibao Iron Group,
Based on the above background, this article uses the theory analysis. PEST
analysis, SWOT analysis and porter five model to study on the development of Shi
Bao Iron Group. All of these are helpful to achieve the goal of studying the
development status of Shibao iron ore Group systematically. Specifically, this paper,
on the basis of relevant theories, take Shi Bao iron ore Group as an example, gives
an deep analyze to the development course and current situation of the group. Then it
analyzes the macro environment and industry environment of the group through the
PEST analysis method and the bottom mode. Next, SWOT analysis is used to study
III the development of Shibao iron mine industry. Finally, the development strategy of
Shibao iron mine group is located, and the relevant safeguard measures are also put
forward in order to ensure the smooth progress of the strategic target. The research is
of great significance to the development of Shibao iron ore Group and other industry
companies.
Through the study I found that although the government gave some relevant
local policy support in the process of development for Shibao Iron ore Group, the
development of the enterprise has been limited by the international economic
situation changes, homogenized competition and overcapacity problem. Shibao Iron
ore Group has a large reserve and production cost is lower than the average of its
peers, and the iron concentrate produced is a high quality product with low sulfur
and low phosphorus. In order to make sure the smooth implementation of the
strategic objectives, Shibao Iron Ore Group should re-examine the development of
internal management work, such as the enterprise strategy, attaches great importance
to the concept of change, raises the ability of independent innovation, strengthen the
business diversification development, industry and ownership reform, financing
guarantee, human resource management, internal management.
Keywords: Shibao iron ore group. Development, Strategy, Analysis
IV 目录
第一章引言1.1研宄背景1.2研宄意义1.3 研究方法1.3.1战略理论分析法1.3.2 PEST 分析法1.3.3波特五力模型1.3.4 SWOT 分析法1.4相关背景理论
...3
1.4.1 企业战略管理的定义1.4.2企业战略制定的步骤1.4.3 企业战略的特点&39;
1.5 研究内容第二章石宝铁矿集团成长背景与路径分析2.1石宝铁矿集团的成长背景2.1.1地理状况2.1.2资源储量2.1.3企业宗旨、经营范围、经营理念及社会贡献2.2石宝铁矿集团的发展路径2.2.1乡镇企业发展阶段
1〇
2.2.2乡镇与国有联营企业发展阶段
1〇
2.2.3国有控股企业发展阶段2.2.4民营股份制企业发展阶段第三章铁矿行业的环境分析3.1铁矿行业的宏观环境分析3.1.1 政治与法律因素3.1.2 经济因素3.1.3社会环境因素3-1.4 技术因素V 3.2铁矿行业的产业环境分析3.2.1产业新进入者的威胁3.2.2 替代品3.2.3购买商的讨价还价能力3.2.4产业内现有竞争对手3.2.5供应商讨价还价的能力:第四章石宝铁矿集团发展能力分析
21
4.1石宝铁矿集团发展现状分析
21
4.1.1资产规模变化情况
21
4.1.2营业水平变化情况
21
4.2石宝铁矿集团的发展特征分析
&39;
24
4.2.1 企业高层管理者分析…
:..…^^24;
4.2.2企业战略决策因素分析
24
4.2.3企业发展环境因素分析
24
4.2.4企业战略转变因素分析
25
4.3石宝铁矿集团发展的SWOT分析
25
4.3.1 内部优势
25
4.3.2内部劣势
27
4.3.3外部发展机遇
28
4.3.4外部威胁
30
第五章石宝铁矿集团新发展战略定位
33
5.1新发展战略定位
33
5.1.1重点发展铁矿采选主业
34
5.1.2实施多元化发展战略
35
5.2战略目标设定
36
5.2.1主业经营目标
36
5.2.2多元化发展目标
36
5.2.3筹划上市目标
37
第六章实施新发展战略的保障措施及建议
38
6.1新发展战略实施的保障措施
38
VI &39;
6.1.1 强化主业
38
6.1.2实施多元化发展战略
43
6.2新发展战略实施的改进意见和建议
44
6.2.1 提升自主创新能力
44
6.2.2重视思想观念的转变
45
6!2.3争取社会组织各项支持
45
6.2.4优化组织机构
46
.
6.2.5解决融资保障
46
第七章结论与展望
47
7.1 结论
47
7.2展望
48
参考文献 49
致谢 51
VII
第一章引言
第一章引言
近年来,受国际铁矿石贸易垄断局面的影响,中国铁矿市场面临着非常严
重的冲击和考验,而国际矿业巨头的趁机操控,使得这一行业的形势更为窘迫4
因此,铁矿行业亟需进行升级转型,本文试图以石宝铁矿集团为例,对公司的
发展战略进行分析
1.1研究背景
目前,铁矿石市场处于落底缓慢上升期,而一些铁矿石巨头,如淡水河谷、
力拓、必和必拓、FMG等仍然在扩大生产,这虽然影响到矿业巨头的利润,但 -
是作为一项经营战略,可以利用低价格的倾销,对高成本矿山造成严重的成本
冲击,逐步将其挤出市场,谋求垄断利益。中国是世界上最大的矿石用户,~
是遭受铁矿市场垄断伤害最
==>>