论文结合 DHQ 公司实际情况，较深入研究了 DHQ 公司发展战略有关问题。对
DHQ 公司今后的发展战略提出了作者的研究结论，以对制定企业发展战略提供参
考意见。DHQ 公司成立于 2013 年，注册资本 4.6 亿元，是横琴新区国有独资公
司珠海大横琴集团有限公司的全资子公司。公司是集土地一级开发、工程建设管
理、旅游资源运营、科技产业创新、海绵城市建设等业务的多元化集团企业，致
力成为国内一流的城市综合运营商。建项目包括：横琴新区市政基础设施（BT）
项目、横琴新区综合开发项目、土地一级开发项目、马骝洲交通隧道工程等一批
省、市、区重点项目，成立以来，公司承建的项目获得国家级多项奖项和荣誉
DHQ 公司将牢记使命，当好横琴子弟兵；勇于创新，实现战略转型；追求
卓越，塑造企业品牌，向着世界大横琴的目标迈进。新时期，DHQ 公司要思考如
何保持独特的国企政治优势，怎么与企业的性质有机的融合在一起，是 DHQ 公司
今后实现科学发展的战略目标。明确、合理的发展战略，能使企业在今后的发展
当中具有巨大的核心竞争力，是国企在当今全球经济飞速发展和竞争中所最求的
长远目标。国企怎么能更有效的把其政治优势完全的发挥出来，和企业日常的经
营活动有效的相融合，变成企业在经济活动中的核心竞争力，是 DHQ 公司在企业
改革和制定发展战略中不断摸索的重要内容
关键词：DHQ 公司；发展战略；对策措施Abstract
II
Abstract
In our country, state-owned enterprises have a unique and extremely important
position. State-owned enterprises play an important role in social stability and
economic development. Therefore, the organic integration of the political tasks and
the nature of enterprises contributes to the development strategy of state-owned
enterprises greatly. State-owned enterprises not only need to promote the national
economy, but also ensure the stable development of enterprises in the process of
reform and promote the construction of state-owned enterprises. The organic
integration of the political tasks of state enterprises and the nature thereof not only
gives play to the advantages of combining the state and the enterprise, enhances the
cohesion of state-owned enterprises, and also increases the external influence of
enterprises.
Based on the actual situation of DHQ, the article deeply studies how the political
tasks and the nature of enterprises can be better integrated organically. From several
perspectives, this paper studies the significance of organic integration of the two, and
puts forward some suggestions on DHQ&39;s future development strategy based on
theories and related knowledge from different aspects. DHQ was founded in 2013
with a registered capital of 460 million yuan, and is a wholly owned subsidiary of
Zhuhai Hengqin Group Co., Ltd., a wholly state-owned company in Hengqin New
District. The company is a diversified group enterprise integrating land-level
development, project construction management, tourism resources operation,
technological innovation, sponge city construction, and is committed to becoming the
first-class city integrated operator in China. Construction projects include: Hengqin
New District Municipal Infrastructure (BT) Project, Hengqin New Area
Comprehensive Development Project, a land development project, the Ma&39;anshan
traffic tunnel project and a number of provincial, municipal and district key projects.
Since establishment, the company&39;s projects have been endowed with a number ofAbstract
III
national awards and honors.
DHQ company will keep in mind the mission, and be good Hengqin soldiers;
will bravely innovate, and implement a strategic transformation; will pursue
excellence, shape the corporate brand, and march towards the goal Hengqin of the
world. In the new era, DHQ Company should consider how to maintain the unique
political advantage of state-owned enterprises and how to integrate it organically with
the nature of the enterprise. Such is the strategic goal of DHQ for realizing scientific
development in the future. A clear and reasonable development strategy enables
enterprises to have a huge core competitiveness in the future development and is the
long-term goal that the state-owned enterprises seek most in today&39;s rapid global
economic development and competition. How SOEs can more effectively bring their
political advantages into full play and integrate effectively with the day-to-day
management activities of enterprises, such that the advantages become the core
competitiveness of the enterprises in their economic activities, is an important content
DHQ company keeps probing into in its enterprise innovation and development
strategies formulation.
Keywords：DHQ company； Development strategy； Countermeasures目录
IV
目 录
第一章 绪论...........1
第一节 选题的研究背景和意义....1
一、研究背景....1
二、研究意义....2
第二节 国内外相关文献综述..........3
第三节 国企的改革现状....4
一、政企分离存在问题........... 4
二、产业结构存在矛盾........... 5
三、市场化进程不够完善....... 5
四、国企改革的核心问题....... 6
第四节 研究的内容和方法6
一、研究思路....6
二、研究方法....7
三、文章的创新与不足........... 8
第二章 企业战略及发展战略理论...........9
第一节 企业战略研究综述..9
第二节 企业战略管理的内容..........9
一、战略分析....9
二、战略制定....9
三、战略实施..10
四、战略的评估和控制.......
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