新华文轩作为图书发行事业单位改制为国有企业的先锋示范单位，经过 2005
年改制后不仅从原来的单一图书发行整合产业链上下游，形成出版、印刷、发行
一体化经营，更是积极拓展更多其他文化传媒相关的业务，多元化发展。新华文
轩在过去的发展中一直没意识到企业文化将作为重要要素来支撑企业的发展，经
过调查分析在企业文化建设方面存在很多问题。本文将介绍企业文化的相关理
论，然后结合新华文轩企业文化的现状及企业发展的战略，以企业文化模型的四
个层次整合出一套优化企业文化建设的方案，并基于现状提出实施这些措施所需
条件
关键词：企业文化 新华文轩 建设ABSTRACT
II
ABSTRACT
Free market competition has become increasingly fierce since China joined the
WTO.Under the background of more chance and challenge, Chinese enterprises should
reform and innovate, so the enterprise culture will develop again. As traditional life and
economic model are broken by the rise of the Internet in recent years, Chinese
economy is in a period of high and rapid development. At the stage
of Thirteenth Five Year Plan. the State Counciladvocate the concept of
mass entrepreneurship and innovation, which will lead to a new round of
economic tide. The Chinese enterprises will have more opportunity
to develop andface severe challenge in the economic transition period. Every enterprise
should build enterprise culture that match their development, ensuring and
promoting our enterprises continually developing..
Winshare Limited company used to be a book publishing institution, while
nowadays it is a leading pioneer state-owned firm. After restructuring our industry chain
in 2005, we realize an integrated business pattern containing publishing and printing.
Meanwhile, we never stop expanding businesses related to culture and media, by which
a diversified development can be achieved. Winshare havent realized the the
importance of enterprise culture in enterprise development in the past time. According
to the existing investigation and analysis, there were many problems in the construction
of Winshares enterprise culture. The article presents willintroduce some theories about
Winshares enterprise culture, combine the existing enterprise culture and the strategy
of business development, discussing how to increase the ability of Winshares
development and the construction of enterprise culture.
Keywords: Enterprise culture Winshare Construction目录
III
目录
第一章 绪论........ 1
1.1 论文研究的背景. 1
1.2 论文研究的目的和意义. 2
1.3 研究思路及研究方法..... 2
1.3.1 研究基本思路...... 2
1.3.2 论文框架.. 3
第二章 企业文化的相关理论.... 4
2.1 企业文化的内涵及其发展......... 4
2.1.1 企业文化的内涵... 4
2.1.2 企业文化的发展... 4
2.2 企业文化的结构. 5
2.2.1 物质层....... 5
2.2.2 行为层....... 5
2.2.3 制度层....... 6
2.2.4 精神层....... 6
2.3 企业文化与经营业绩的关系..... 7
2.4 企业文化不同国家的差异......... 9
2.4.1 美国的企业文化特色.... 10
2.4.2 日本企业精神的特色..... 10
2.4.3 中国企业文化的特色.....11
第三章 新华文轩企业文化现状.......... 13
3.1 新华文轩的发展........... 13
3.2 改制前后中国社会企业文化的大环境........... 14
3.3 改制前新华文轩企业文化的特点及对组织的影响........ 15
3.31 改制前新华文轩企业文化的特点/问题以及原因........ 15
3.3.2 改制前企业文化对企业的影响 16
3.4 改制后新华文轩的企业文化现状及对公司的影响....... 18
3.4.1 改制后新华文轩急需加强企业文化建设的背景........ 18
3.4.2 新华文轩企业文化的现状........ 19
3.4.3 新华文轩企业文化存在的问题及原因 25目录
IV
3.5 企业经营现状及对企业文化的需求... 29
第四章 新华文轩企业文化建设策略建议...... 32
4.1 塑造精神文化，并充实其内涵........... 32
4.1.1 坚持以人为本的宗旨.... 32
4.1.2 梳理出精神层文化 ....... 32
4.2 完善制度建设....... 33
4.2.1 打造人才战略.... 33
4.2.2 通过制度来激发人力潜能........ 34
4.3 建设行为文化... 37
4.3.1 重视沟通，多渠道传播企业文化........ 37
4.3.1 提高员工福利待遇........ 38
4.3.3 丰富员工工作以为的业余生活 39
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