我国国土面积较大，位居世界第三，因而相对而言银行的数量远远不足。在这种
情况下，出于促进各地经济发展的目的，城市商业银行应运而生。由于该种运营
模式突出的灵活性、敏捷性以及地理优势，在短时间内城市商业银行有了迅猛的
发展，甚至有个别成功上市，对地方经济起到了极大的促进作用。但是由于经营
规模小、人才缺乏、对地方经济依赖性高等缺点，城市商业银行的发展逐渐放缓，
其未来发展形势不容乐观。因此，本文从整体的角度对城市商业银行的现状进行
了详细研究

本文基于战略管理的相关理论，采用理论与实践相结合的方法。根据 NG 银
行实际发展现状，通过大量的环境分析制定银行可行性发展战略研究即综合经营
战略、客户导向战略、科技创新战略、区域扩张战略

关键词：城市商业银行；NG 银行；发展战略英文摘要及关键词
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Abstract
City Commercial Bank is the product of China special period, is an important
part of China&39;s banking industry. The city commercial banks based on the service of
the local economy, small and medium-sized enterprises and institutions gold cool
residents, a great push to the development of local economy and service. After ten
years of development, city commercial banks have gradually developed mature, city
commercial banks have been completed joint-stock reform, a city commercial bank
has been successfully listed. Compared with other banks, city commercial banks have
more flexible operation, quick response to market changes, rapid decision-making and
geographical advantage and so on. But the overall scale of city commercial banks,
rely on The local economy, market positioning fuzzy, talent shortage, weak R & D
capability of financial products face the disadvantages. Be the most changeful market
environment, city commercial banks in the increasingly fierce competition, China
banking increasingly diversified competition. To conduct a comprehensive analysis of
the development status of city commercial banks through the research on
development strategy of NG bank.
In this paper, based on the relevant theories of strategic management, using the
method of combining theory and practice. According to the actual situation of NG
bank, through a large number of environmental analysis for the developing strategy of
the bank is the feasibility of the strategy of comprehensive management, customer
oriented strategy, technological innovation strategy, regional expansion strategy.
Key words: city commercial bank; NG bank; development strategy目录
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目录
第一章 绪论1
第一节 研究背景及意义....1
一、研究背景.....1
二、研究意义.....2
第二节 相关文献综述........3
一、战略研究综述.........3
二、发展战略研究综述.4
三、商业银行发展战略研究综述.........6
第三节 研究方法及研究内容........6
一、研究方法.....6
二、研究内容.....7
第四节 文章结构....8
第二章 相关理论及研究方法.......9
第一节 企业发展战略的界定........9
一、战略的涵义.9
二、战略理论的提出与演进...10
三、战略的分类...
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