本文聚焦于拓谱集团肖恩琉和逄增梅夫妻在长达 20 年创业过程中的合作
冲突处理策略的研究。首先，深入收集整理并分析了包括企业的董事会会议纪
要、组织架构图、中长期发展规划、年度计划与总结、人事变动情况表，当事
人的私人日记、工作笔记、口述，以及由此涉及的第三方人员的工作笔记、口
述等深度访谈的内容。然后，利用美国心理学家威廉马斯顿博士的 DISC 测试问
卷对他们夫妻性格进行了测试 。研究结果表明：肖恩琉是典型的高 C 型特质的
人，属于完美型/服从者;逄增梅是典型的高 D 型特质的人，属于支配型/控制者，
为论文从人格因素研究冲突处理策略提供了充分的依据
本文依托家族企业的三环模型、冲突及其相关理论、威廉.马斯顿博士的
DISC理论对拓谱集团肖恩琉和逄增梅夫妻的创业合作冲突及其处理策略进行了
系统性研究。研究结果显示，夫妻创业合作冲突对企业发展绩效的影响是双向
的。当冲突不断恶化升级为关系冲突时，将对企业发展造成负面影响，同时将
连带影响夫妻关系；影响夫妻创业合作冲突的因素既包括了家庭、企业的所有
权和企业运营三个子系统的结构，也包括了夫妻双方的教育背景、职业背景、
性格、沟通能力等个人因素。针对夫妻合作冲突存在的问题，本文提出了利用
冲突管理模型管理夫妻创业合作冲突、科学管理影响夫妻创业合作冲突的关键
因素、与时俱进地调整夫妻创业合作冲突的处理策略等改进策略，以此达到稳
定夫妻关系和保障家族企业可持续发展的目标，实现家庭与事业双丰收
本文的研究结果对于类似情境的夫妻创业合作冲突的处理具有一定的指导
意义和借鉴价值
关键词：家族企业； 拓谱集团； 夫妻创业； 合作冲突； 处理策略MBA 学位论文 作者：逄增梅 拓谱集团夫妻创业合作冲突的处理策略研究
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Abstract
The family business has been and still is the important part of the world economy, and be
the popular form of enterprise organization in the modern economy. According to some statistics,
it takes up majority of the family business which is run by couple among all of the kinds of
family business. Unfortunately, it is always in the conflict with running in the family business
cooperated by couple, due to the special relations with the family property and the business
ownership, and to the different roles between colleague and couple in public social networking.
Some research has shown that it is in the trend of the stand or fall in the same time in the
development of the family business and relationship of couple under the Chinese culture. In
recent years, more and more family business set up rapidly, benefited from the national policy
driving entrepreneurship and innovation. So it is necessary and urgent to involve in studying the
topic how to dissolve the conflict in family business run by couple. The article shows some
exploration in strategy trying to dissolve the conflict in running the TOP group, one of family
enterprises cooperated by couple.
The article focus on the research of conflict management strategy by means of analysis with
the below sources and the result of personality test. The sources come from board meeting
minutes, mid-term and long-term development plans, annual working reports and development
plans, private and working diary of parties concerned and documents of personnel changes in
TOP group, and interviews, personality test of the couple Sean Liu and Zengmei Pang who
cooperate to run the TOP group for nearly 20 years. The personality test is according to the DISC
test questionnaire designed by Dr. William Marston, an American psychologist. Sean is a typical
C personality, a kind of perfectionist and obedience. Zengmei is a typical D personality, a kind of
dominance and controlling. It provides a sufficient basis on the research of conflict management
strategy from personality in the article.
The article shows the research to the conflict and conflict management strategy in the
running of TOP by Sean and Zengmei, relying on DISC, the Family Business Tricyclic Model,
theory of conflict and related to this. The research results show that the influence of the conflict
with cooperation between the couple on the development of enterprise is both negative and
positive. The power of development, reform and transformation in family business would be
enhanced and stimulated while the conflict is moderate, otherwise, it would be negative both for
enterprise and family. The mainly facts which influence the conflict of couple entrepreneurship
come from many aspects, such as, the subsystem structures of family, ownership and enterpriseMBA 学位论文 作者：逄增梅 拓谱集团夫妻创业合作冲突的处理策略研究
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management, the educational background, the background of career, the personality and the
ability of communication etc. On the base of analysis and exploration of the conflict in running
of TOP, the article presents some strategies of dissolving conflict, scientific method of
controlling key conflict facts, and conflict management model, to get the purpose of win-win
both in the sustainable development of family business and keeping couple harmony
relationship.
The value of the article is that it could be as the guidance for the couple entrepreneurship
and help this kind of family business avoiding conflict.
Key words: Family Business; TOP Group; Couple Entrepreneurship; Conflict;
Management StrategyMBA 学位论文 作者：逄增梅 拓谱集团夫妻创业合作冲突的处理策略研究
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目录
中文摘要 ........II
Abstract .......III
一、绪论...1
（一）研究背景1
（二）研究内容3
（三）研究技术路线........4
二、相关文献综述 .5
（一）家族企业的三环模型..5
（二）冲突相关理论........6
1、冲突的定义及基本分类 6
2、冲突对组织绩效影响的理论 ........7
3、冲突管理模型 ........8
（三）威廉马斯顿博士的 DISC 理论.......9
三、拓谱集团夫妻创业中的合作冲突 ........12
（一）夫妻创业简介.......12
1、夫妻创业背景介绍 ...12
2、拓谱集团简介 .......14
（二）夫妻创业的角色调整之路.........16
1、夫妻携手走上创业路 .16
2、夫妻在争吵中实现了拓谱公司的业务调整 .......17
3、拓谱公司的控制权风波 ...........20MBA 学位论文 作者：逄增梅 拓谱集团夫妻创业合作冲突的处理策略研究
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（三）拓谱学院在夫妻创业合作冲突中趟出新路.......22
1、拓谱学院的诞生 .....22
2、夫妻在拓谱学院基础设施投资路上的博弈 .......25
3、拓谱学院管理体系的再平衡 .......27
（四）拓谱集团战略转型中的夫妻创业合作与对抗.....31
1、职业教育的严冬 .....31
2、夫妻在拓谱集团扩建项目中的对抗 .32
3、夫妻在拓谱事业中年转换中的冲突 .37
四、拓谱集团夫妻创业合作冲突分析 ........41
（一）夫妻创业合作冲突类型分析.......41
1、夫妻合作中的任务冲突 ...........41
2、夫妻合作中的过程冲突 ...........42
3、夫妻合作中的关系冲突 ...........42
4、夫妻创业合作冲突与拓谱绩效的关系 ...........42
（二）影响夫妻创业合作冲突的关键因素分析.........44
1、基于个人因素的合作冲突 .........44
2、基于家族企业因素的合作冲突 .....46
3、基于沟通因素的合作冲突 .........47
五、拓谱集团夫妻创业合作冲突的处理策略 ..49
（一）冲突处理策略概述...49
（二）利用冲突管理模型管理夫妻创业合作冲突.......50
1、功能正常的夫妻创业合作冲突的管理 ...........51
2、功能失调的夫妻创业合作冲突的管理 ...........52
（三）科学管理影响夫妻创业合作冲突的关键因素....
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