CONTENTS
FOREWORD........3
EXECUTIVE SUMMARY........4
BUILDING TRUST IN THE MOBILE ECOSYSTEM........9
BEHAVIOURS AND ATTITUDES IN THE PERSONAL DATA ECONOMY........18
CONSUMER APPETITE FOR DATA-DRIVEN PRODUCTS AND SERVICES........26
APPENDIX........35
ABOUT THE STUDY........46
GCTS17
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CONSUMERS WANT TO BE CONNECTED, PROTECTED AND RESPECTED.
It’s no secret. We are in the midst of a digital revolution. And
consumers want to be connected to everything, by
everything, and from anywhere. They expect to connect to
services with the same omnichannelexperience whether
from a computer or a mobile device. Security, privacy,
identity and digital transformation professionals must ask the
question:“Has anything changed since last year” It has.
From where I sit, organizations need to become more privacy
aware just to survive. Regulatory stakes are increasing
rapidly as consumers become more savvy about how their
personal information may be used. Regulations like the EU
General Data Protection Regulation and the financial world’s
PSD2 are bearing down on organizations even as the
business stakes also rise.
New regulations and privacy awareness are a golden
opportunity to build trust and respect with the
consumer.Addressing privacy using a business framework
approach, including a methodology that “leans in” to consent
with confidence, will ensure more robust trust relationships
with consumers. Customers will take action based on trust
and they are more likely to purchase from consumer product
companies that they believe protect and respect their
personal information.
The results of MEF’s 2017 Consumer Trust Study support the
notion that there is a mutually beneficial value exchange
when it comes to a trusted digital relationship. In exchange
for a richer user experience, customers will share more data
if they can trust what will be done with that data. And your
business won’t miss out on relationships that go dark when
users walk.
Digital identity is at the very core of processing, storing and
ultimately respecting personal data.In a hyper-connected
market, many businesses have multiple back-end databases.
The challenge is assuring consumers are protected from end
to end, across products and services. We can successfully
achieve the goal of connecting, protecting and respecting
consumers by empowering the consumer with capabilities to
provide consent and privacy preferences for their digital
footprint.
It’s critical to build and implement a comprehensive strategy
that will satisfy compliance guidelines today and continue to
build trusted relationships tomorrow. Digital identity and
access management satisfies your customers wishes for
privacy and consent and allows you to trust your users
authenticity. In today’s business, trust really does conquer all.
FOREWORD
EVE MALER,
VP INNOVATION & EMERGING TECHNOLOGY,
FORGEROCKBACK TO CONTENTS
EXECUTIVE
SUMMARY
GCTS17
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