本文以同里旅游公司为研究对象，以旅游产品开发为研究内容，在梳理国内外相
关文献研究的基础上，对旅游产品开发的相关理论进行了阐述。据此，分析了同里旅
游公司旅游产品开发的总体情况，并通过实证调研、昂普分析等方法，对同里旅游产
品的市场特征及同里旅游公司旅游产品开发存在的主要问题进行了深入的研究，运用
旅游资源学理论、旅游产品生命周期理论、旅游文化学理论、TPC 理论、旅游可持续
发展等理论，设计出了公司旅游产品开发改进的方案，其中包括应该坚持的原则、目
标选择以及具体的方案内容，并提出了开发改进方案实施的保障措施
论文共分六章。第一章为绪论。提出了本文所研究的背景及问题，阐述研究目的、
意义，回顾中外研究现状，主要研究内容、研究方法及论文结构等。第二章，旅游产
品开发的理论基础。梳理相关基本概念和相关理论基础。第三章，同里旅游公司旅游
产品开发现状与问题分析。对同里旅游公司、旅游资源、产业基础、旅游产品开发历
程和现状进行阐述，并系统分析旅游产品的市场特征，剖析旅游产品开发存在的主要
问题。第四章，同里旅游公司旅游产品开发改进的方案设计。提出了同里旅游产品开
发改进应坚持的原则、目标选择及开发改进具体方案设计。第五章，同里旅游公司旅
游产品开发改进方案实施的保障措施。从市政设施与公共服务保障、旅游管理体制与
行业管理保障、旅游资金与人才保障、智慧旅游与科技保障、资源环境保障等方面阐
述了保障措施。第六章，研究结论与研究展望。总结全文主要工作和主要观点，说明
创新点，指出研究不足和进一步研究的方向
关 键 词：旅游产品，产品开发，方案设计，同里ABSTRACT
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ABSTRACT
Tourism products is the prerequisite and basis for the existence and development of
tourism industry, tourism product development is the central part of the entire tourism
activities. With the continuous progress of society and the rapid growth of modern tourism,
people&39;s diversification of tourism products, personalized, quality requirements are also
rising. Rational use and effective development of tourism resources, and in accordance
with market changes in a timely manner on the development of tourism products to
improve innovation and tourism tourism development and visibility of the promotion plays
an important role, but also tourism in a highly competitive market environment to win and
achieve The key to sustainable development. In recent years, its development and
management of the main body of Suzhou Tongli International Tourism Development Co.,
Ltd. (referred to as the same tourism company) in the tourism product development has
been the development of tourism products in the town of Jiangnan six ancient towns in the
early development of tourism town, has a wealth of tourism resources, Do a lot of
exploration and practice, but there are still some shortcomings and problems.
Based on the study of tourism products, this paper expounds the related theories of tourism
product development on the basis of combing domestic and foreign related literature
research. Based on this, this paper analyzes the general situation of tourism product
development in Tongli Tourism Company, and through the empirical research, Angou
analysis and other methods, the tourism characteristics of Tongli tourism products and the
main problems of tourism product development in Tongli Tourism Company This paper
designs a scheme to improve the development of tourism products, including the principles
that should be adhered to, the choice of objectives, the choice of tourism products, the use
of tourism resources theory, tourism product life cycle theory, tourism culture theory, TPC
theory, tourism sustainable development and other theories As well as the specific program
content, and put forward the development of improvement measures to implement the
safeguards.
This paper is divided into six chapters. The first chapter is introduction. In this paper, the
research background and problems, the purpose and significance of the research, the
research status at home and abroad, the main research content, research methods and thesis西安电子科技大学硕士学位论文
IV
structure. The second chapter is the theoretical basis of tourism product development.
Combing the basic concepts and related theoretical basis. The third chapter: the present
situation and existing problems of tourism product development of Tongli tourism
company. This paper analyzes the development of tourism, tourism products, tourism
product development process and present situation of resources, industrial base, and
systematically analyzes the market characteristics of tourism products, analyzes the main
problems in the tourism product development. The fourth chapter is about the development
and improvement of tourism product design. The principle, target selection and
development improvement of the specific scheme are put forward. The fifth chapter is the
safeguard measures of Tongli tourism company to implement tourism product
improvement program. This paper expounds the safeguard measures from the aspects of
municipal facilities and public service guarantee, tourism management system and
industrial management support, tourism capital and personnel protection, intellectual
tourism and scientific and technological security, resource and environmental protection.
The sixth chapter is the conclusion and Prospect of the research. This paper summarizes
the main work of this paper and the main point of view, illustrates the innovation of this
paper, points out the lack of research and further research direction.
Keywords: Tourism products, product development, program design, Tongli插图索引
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插图索引
图 1.1 论文研究思路......... 5
图 2.1 巴特勒的旅游地生命周期曲线..... 8
图 3.1 同里旅游景点游客来源地........... 18
图 3.2 同里旅游景点游客年龄构成....... 18
图 3.3 同里旅游景点游客职业构成....... 19
图 3.4 同里旅游景点游客文化程度结构........... 19
图 3.5 同里旅游景点游客信息来源....... 20
图 3.6 来同里游客旅游目的....... 20
图 3.7 来同里游客出行方式....... 21
图 3.8 游客对同里旅游的意见与评价... 22
图 4.1 同里旅游产品谱系........... 30
图 4.2 同里精品游览线路图....... 34
图 4.3 同里主题游览线路图....... 35
图 4.4 同里外部游览线路图..........
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