本文基于转型期中国的制度情境，聚焦民营企业，整合“制度理论”、“社会资本理
论”和“海外进入模式理论”等视角，考虑母国制度环境、社会资本、规制差异和文化
差异等四个方面的因素对民营企业海外进入模式的影响机制。在对现有文献进行综述
和梳理后，构建了研究概念模型，确定了探究母国制度环境与民企海外进入模式关系
的研究方法，并进一步确立两者关系。首先，在确定母国制度环境影响民营企业海外进
入模式选择的基础上，加入了规制差异和文化差异，进一步研究它们对母国制度环境
与海外进入模式关系的调节作用；其次，在考虑到中国制度情境，将社会资本作为影响
海外进入模式的一个重要因素，研究其在中国制度环境与民营企业海外市场进入模式
之间的中介作用。最后，提出 6 个研究假设以更加深入地探究母国制度环境对民营企
业海外进入模式的影响情况
本文以A股中进行对外直接投资的上市民营企业作为研究对象，收集并整理了210
家企业在 2015 年的 234 次对外直接投资的相关数据，运用 SPSS19.0 中 Logistic 回归
分析等多种统计分析方法对理论模型和研究假设进行实证检验，得到如下研究结论：
（1）企业所属区域的制度环境与其海外独资进入模式正相关。（2）规制差异和文
化差异负向调节母国制度环境与民营企业海外进入模式间的关系。（3）社会资本在母
国制度环境与民营企业海外进入模式间具有部分中介作用
关键词：民营企业；海外进入模式；母国制度环境；制度差异；社会资本广东工业大学硕士学位论文
II
Abstract
As the rapid development of outward foreign dierect investment (OFDI) form emerging
economies, Multinational corporations from these countries highlighted increasingly impor-
tant role in the global economic integration, this phenomenon has attracted the widely atten-
tion of scholars. Especially in China, the contribution of private enterprises to GDP gradually
increased, with the going out strategy of deepening, the net stock of outward foreign direct
investment in private enterprises jumped from 19% in 2006 to 49.7% in 2015. However, the
entry mode of OFDI is one of the major overseas strategies of private enterprises, deciding
whether private enterprises can successfully enter the host country market and the perform-
ance and development prospects of overseas subsidiaries. The multinational enterprise entry
mode has always been a hot topic in the field of international business and strategic manage-
mant, many domestic and foreign scholars have studied the factors influencing the overseas
entry mode of multinational enterprises from the national level, the ind-ustry level and the
enterprise level. However, focusing on the situation in China, the research on the entry mode
of private enterprises is less.
Based on the institutional situation of China in the transition period, focusing on private
enterprises, integrating the institutional theory, social capital theory and overseas entry
mode theory perspective, taking into account the influence mechanism of the three factors of
the motherland&39;s institutional environment, social capital, regulatory distance and cultural
distance on the overseas entry mode of private enterprises. After summarizing and reviewing
out the existing literature, the research concept model is constructed, and the research method
of the relationship between the institutional environment of the mother country and the
overseas entry mode is established, and thus establish the relationship between the two. First ,
on the basis of determining the influence of the institutional environment on the private
enterprises&39; entry mode, the regulatory distance and cultural distance are added to further study
their regulation of the relationship between the institutional environment and the overseas
entry mode. Second, considering the Chinese institutional situation, viewing the social capital
as an important factor affecting the overseas entry model to study its intermediary role between
institutional environment in China and private enterprises to enter the mode. Finally, six
research hypotheses are proposed to explore the influence of the home country environme nt
on the overseas entry mode of private enterprises.Abstract
III
The object of this study is listed on the A-share of China&39;s OFDI in private enterprises,
collected and compiled 210 private enterprises’ 234 frequency OFDI activities in 2015. Using
SPSS19.0 Logistic regression analysis and other statistical analysis methods to test the
theoretical model and research hypothesis, through the research work above, this study reaches
the following conclusions.
(1)The institutional environment of the enterprise belongs to the region is positive ly
related to its overseas sole proprietorship entry mode. (2) Regulatory distance and cultural
distance negative adjustment of the relationship between institutional environment of home
country and the overseas sole proprietorship entry mode of private enterprises.(3) Social
capital has some mediating role between the home country institutional environment and the
private enterprise overseas sole proprietorship entry mode.
Keywords: Private Enterprise; Outward Foreign Entry Mode; Home Country Institutio na l
Environment; Institutional Distance; Social Capital广东工业大学硕士学位论文
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目录
摘要.......I
Abstract.II
目录....IV
Content ..........VII
第一章 绪论....1
1.1 研究背景与意义 ........ 1
1.1.1 现实背景和意义 .......... 1
1.1.2 理论背景和意义 .......... 2
1.2 研究问题的提出 ........ 3
1.3 研究内容、方法和思路 ........ 4
1.3.1 研究内容 ........... 4
1.3.2 研究方法 ........... 4
1.3.3 研究思路 ........... 5
1.4 预期创新 ........ 5
第二章 文献综述........7
2.1 国际市场进入模式的概述 ........... 7
2.1.1 国际市场进入模式的概念 ...... 7
2.1.2 国际市场进入模式的分类 ...... 7
2.1.3 国际市场进入模式的内在特性 .......... 8
2.2 国际市场进入模式的理论视角 .........
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