摘要
随着数字通信技术的快速发
^
展,新媒体成为当今社会信息传播的主要渠道,报纸作为
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传统的纸质媒体遇到前所未有^冲击,而作为以报纸印刷为主的GB报业印务公司受到的 ?
影响巨大。由于报纸发行量逐年大幅下滑,导致报纸印刷量也呈现逐年大幅下降趋势,且
企业业务量严重不足,企业收入大幅减少,出现连续严重亏损现象。这样持续发展下去,
将产生资不抵债,最终致使企业将无法生存与发展的残酷现实。为了改变这一困境,GB报
业印务公司将必须进行业务战略转型。
本文针对高度依赖生产设备且经营业务单一的GB报业印务公司报纸印刷业务为具体
研宄对象,通过对企业的经营情况,内外部环境等的深入研宄、分析,并合理的借鉴相关
国内报业印务企业业务战略转型的典型经验,综合运用SWOT分析法、PEST分析法、案例
分析法、文本分析法等手段,客观全面的分析,提出了 GB报业企业业务战略转型的发展
思路:(一)立足本行业,延伸印刷产业链,向印刷产业纵向发展;(二)依托企业优势
资源,实施低成本战略,向行业领导地位发展;(三)借助正式与非正式制度,引领企业
向绿色、科技等元素融合发展;(四)打造现代印刷服务产业链,向产业综合服务方向发
展。同时,分析公司的转型过程中的一些难点。根据企业业务战略转型的思路,结合企业
实际情况,落出企业业务战略转型稳定推进实施的有效策略:(一)以提高运营效率为目
的,优化企业组织结构;(二)以夯实竞争优势为基础,建立质量控制体系;(三)以优
势资源为载体,落实低成本战略有效实施;(四)以提高业务增长为出发点,拓展新的业
务市场空间;(五)以国家扶持政策为契机,与周边新型产业捆绑式发展;(六)以提高
市场竞争力为目标,实现“资源”与“能力”融合发展。在研究GB报业印务公司业务战
略转型思路与推进策略过程中,积极融入风险控制元素,确保其具有一定的实践性。
在对本文研宄的基础上,提出了适合GB报业印务公司业务战略转型的一些针对性的
措施与方法,确立其业务战略转型的方向,并试图构建起GB报业印务公司业务战略转型
发展的稳定性、持续性、可操作性、可竞争性。解决了 GB报业印务公司在发展过程中面
临的业务战略转型的稳定渐进推进策略,通过实践,企业取得了较好的社会效益与经济效
益,并为相关企业的业务战略转型提供一定的借鉴作用,推动业务转型快速、健康发展。
关键词:战略转型;业务创新;GB公司
I Abstract
With the rapid development of digital communication technology, the new media has become i
the main channel of today’s society of information dissemination, the newspaper as the
traditional media have hitherto unknown impact, as the impact of newspaper printing based GB
newspaper printing company is huge. As the circulation of newspapers has dropped sharply year
by year, the printing quantity of newspapers has been decreasing sharply year by year, and the
business volume of enterprises is seriously insufficient, and the income of enterprises is greatly
reduced. In this way, sustained development will lead to insolvency, which will eventually lead
to the cruel reality that enterprises will not survive and develop. In order to change this dilemma,
GB newspaper printing company will have to carry out business strategy transformation.
This paper is highly dependent on the production equipment and business single GB
newspaper printing company newspaper printing business as the research object, through the
operation of the enterprise, thorough research and analysis, internal and external environment,
and the reasonable reference to the relevant domestic newspaper printing enterprises business
transformation strategy of the typical experience, the integrated use of SWOT analysis, PEST
analysis the method of case analysis, text analysis, objective and comprehensive analysis, put
forward the development ideas of business transformation strategy for newspaper enterprise GB:
(a) based on the industry, the printing industry chain extension, the longitudinal development of
printing industry; (two) based on enterprise resource advantages, the implementation of low-cost
strategy, to the development of industry leaders position; (three) by means of formal and
informal institutions, leading enterprises to green, technology elements integration and
development; (four) to build a modern India Brush service industry chain, to the direction of
integrated services industry. At the same time, analysis of the company’s transformation process
in some of the difficulties. According to the transformation of business strategy, combined with
the actual situation of enterprises, falling out of business strategy to promote the effective
implementation of the strategy of stable transformation: (a) to improve operational efficiency for
the purpose of optimizing the organizational structure of enterprises; (two) to reinforce the
competitive advantage as the basis, the establishment of quality control system; (three) to take
advantage of resources the carrier, the implementation of effective implementation of the
strategy of low cost; (four) to improve business growth as the starting point, develop new
business market space; (five) to support national policy as an opportunity, bundled with the
surrounding new industrial development; (six) as the goal to improve the market competitiveness,
integration and development to achieve "resources" and "ability&39;＊. In the study of GB newspaper
n printing company^ business strategy transformation thinking and promotion strategy, and
actively integrate into risk control elements, to ensure that it has certain practice.
Based on this study, put forward for the strategic transformation of business GB newspaper
printing ccmipany of some of the measures and methods of the establishment of the business
strategic transformation direction, and trying to build up the stability and development of
business strategy transformation GB newspaper printing company, maneuverability, sustained
competitive. To solve the GB newspaper printing company is facing in the development process
of business strategy transformation steady development strategy, through the practice, the
enterprise has achieved good social and economic benefits, and provide the reference for the
related business enterprise strategic transformation, promote rapid and healthy development of
business transformation.
Key words: strategic transformation; business innovation; GB company
hi 目录
m s
I
i
- Abstract
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II
g IV
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1
(一)研究背景及意义
1
(二)研究方法与研究框架
2
(三)可能的创新点与不足
4
一
、论文研宄的理论基础及相关研宄文献综述
6
(一)企业战略与业务战略转型的内涵
6
(二)战略管理的一般理论
,
6
(三)论文研宄的分析模型和方法
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(四)相关研究文献综述
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二、GB报业印务公司业务战略转型的内外部环境及必要性分析
14
(一)GB报业印务公司经营概况
14
(二)GB报业印务公司业务战略转型的内部环境分析
15
(三)GB报业印务公司业务战略转型的外部环境分析
20
(四)GB报业印务公司业务战略转型的必要性分析
23
三、国内报业印务企业业务转型经验借鉴
27
(一)深圳报业集体印务有限公司业务转型模式
27
(二)北京日报印务有限责任公司业务转型模式
28
(三)杭州日报旗下盛元印务有限公司业务转型模式
29
(四)相关业务转型案例的启示
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四、GB报业印务公司业务战略转型的思路及难点
31
(一)GB报业印务公司业务战略转型的思路设计
31
(二)GB报业印务公司业务战略转型的主要难点
36
五、GB报业印务公司业务战略转型的推进策略
38
(一)以提高运营效率为目的,优化组织结构
38
(二)以夯实竞争优势为基础,建立质量控制体系
39
IV (三)以优势资源为载体,落实低成本战略有效实施
39
(四)以提高业务增长为出发点,拓展新的业务市场空间
40
(五)以国家扶持政策为契机,与周边新型产业捆绑式发展
41
t
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(六)以提升市场竞争力为目标,实现“资源”与“能力”融合发展
:....42
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鎌 ? 43
文献: 44
賴
论文独创性声明
V 绪论
(一)研宄背景及意义
1.研宄背景
近年来,不论是从报纸的发行量还是印刷量方面都有显著的下降,报业印刷产业的萎
缩己经是一个不争