摘要
伴随着我国经济进入新常态发展阶段，城镇化加速，城市面积不断扩大，城
市环境不断改善，我们的城市功能趋于完善。但是，由于城市发展的速度过快，
区域之间人口迁移频繁，很多大城市正在面临一种“城市病”。这种“城市病”
集中表现为道路拥堵、人群密集、公共环境繁乱，显然城市环境功能设施建设严
重滞后，从而我国的城市文明水平难以提高。公共环境标识布设对于国家的战略
布局，完成十三五规划，实现城市功能具有重要意义。国外对于标识的研究主要
集中于标识内容的呈现、标识布设位置的确定等定量和定性的研究，而国内对于
标识的研究大多以借鉴国外成果为主，缺乏符合我国实际情况的研究。
目前国内的公共环境标识系统混乱，一方面，标识系统从设计到应用通常是
由布设方承担，更多地从装饰的角度考虑，缺乏系统的整体规划思路以及功能性
考虑，造成公共环境筑的标识系统缺乏整体的连贯性及关联性，给使用者带来了
极大的不便。另一方面，对于公共环境标识布设这项工作，监管部门不明确，责
任方不具体，标识布设的行为主体基于不同的利益考虑，做出不同的选择，对于
标识布设最终呈现的结果有很大的影响。
据此，本文是在国内标识布设过程中出现问题的基础上，以国内导向标识系
统的发展现状为背景，结合我国的具体国情，从公共环境标识布设行为主体策略
选择的角度为切入点，把标识布设这个实际问题抽象为理论问题，借助演化博弈
论的方法，探讨标识布设过程中行为主体的策略选择，建立布设方群体之间、管
理方与布设方群体间的复制动态方程，通过求解演化稳定策略以及仿真模拟，提
出增加简化布设的成本、加大管理方监管力度、促进布设方之间良性竞争等有利
于提高标识布设效率的几点建议，对我国未来公共环境标识的布设具有一定的理
论意义和实践意义。
关键词：公共环境，标识布设，演化博弈，复制动态II
ABSTRACT
Along with our country economy enters the new normal development stage, the
urbanization accelerates unceasingly, the city area expands continuously, the urban
environment improves continually, which help the city functions tend to be perfect.
However, due to the rapid urban development and frequent population migration
between regions, many large cities are facing a "city disease." This "urban disease"
concentrated on the performance of road congestion, crowded, public environment, and
chaos.It is not difficult to conclude that the construction of urban environmental
function facilities are seriously lagging behind, and the level of urban civilization in
China is difficult to improve. Public environmental signage layout is significance to the
national strategy arrangement, the completion of the 13
th
Five-Year Plan, and the
achievement of the urban function. The study of signage mainly focuses on the
quantitative and qualitative research on the identification of the contents and the
location of the signage at abroad, while most of the research on the signage in China is
mainly based on the foreign achievements, and lacks the research in line with China&39;s
actual situation.
At present, the domestic public environmental signage system is chaotic.On the
one hand, the identification system is usually borne by the designers, they consider the
signage more from the decorative point of view, and lack of systematic planning ideas
and functional considerations. These cause the whole system lack of consistency and
relevance, and bring great inconvenience to the users. On the other hand, for public
environmental signage layout, the regulatory authorities are not clear, the responsible
party is not specific, the identity of the layout of the behavior based on different interests
of the main body make different choices for the identification of the layout of the final
results are very large impact.
Based on the problems in the process of domestic signage, this paper takes the
development status of the domestic orientation signage system as the background,
combines with the specific national conditions of our country and takes the perspective
of strategy selection of the public environmental signage layout behavior as the starting
point. This paper abstracts this practical problem as a theoretical problem. With the help
of evolutionary game theory, this paper explores the strategy choice of contributors in
the process of signage layout, establishes the replication dynamic equations among the
groups, as well as between the managers and the layout parties. According to theIII
evolutionary stability strategy and the simulation, the paper also puts forward some
suggestions, such as increasing the cost of simplifying layout and strengthening the
supervision of management, which is helpful to improve the efficiency of marking. All
above have certain theoretical and practical significance for the future public
environment signage.
KEY WORDS: Public Environment, Signage Layout, Evolutionary Game,
Duplicative DynamicIV
目 录
摘要 ..................................................................................................................... I
ABSTRACT.........................................................................................................II
第 1 章 绪论 .........................................................................................................1
1.1 研究背景.................................................................................................1
1.2 研究意义.................................................................................................2
1.2.1 理论意义......................................................................................2
1.2.2 实践意义......................................................................................2
1.3 研究方法与研究内容.............................................................................3
1.3.1 研究方法......................................................................................3
1.3.2 研究内容......................................................................................4
1.4 研究思路与技术路线.............................................................................5
1.5 研究创新点.............................................................................................6
1.6 本章小结.................................................................................................7
第 2 章 理论基础与研究综述.............................................................................8
2.1 博弈论概述.............................................................................................8
2.1.1 博弈论的产生..............................................................................8
2.1.2 博弈论的发展..............................................................................8
2.1.3 博弈论的局限..............................................................................9
2.2 演化博弈论概述.....................................................................................9
2.2.1 演化博弈论的理论前提............................................................10
2.2.2 演化博弈论的产生和发展........................................................10
2.2.3 演化博弈论的理论基础............................................................12
2.3 公共环境标识系统概述.......................................................................15
2.3.1 公共环境标识定义....................................................................15
2.3.2 公共环境标识研究现状............................................................16
2.4 本章小结...............................................................................................18
第 3 章 布设方群体行为选择的演化博弈分析...............................................20
3.1 基本假设...............................................................................................20
3.2 建立复制动态方程...............................................................................21
3.3 布设方群体的演化博弈分析...............................................................22
3.4 仿真分析....................