【主题词】：企业文化 AL公司 文化评估 奎因模型
西安理工大学工商管理硕士学位论文
IV
Title:Research on Enterprise Culture Construction of AL Company
Major：Business Management
Name：Hao Zhang Signature:
Supervisor：Prof. Yijie Xiong Signature:
Abstract
The enterprise culture is the soft power and intangible assets of the modern
enterprise, and the capital, technology, manpower and other hard power together
constitute the core competitiveness of enterprises. With the increasingly fierce market
competition, more and more enterprises realize the importance of corporate culture,
and actively promote the construction of enterprise culture, in order to better play the
cultural cohesion, encouragement, guidance and restraint functions, but the enterprise
culture construction is a systematic project, all areas related to production and
management. Only by adhering to the scientific method can be transformed into the
competitiveness of enterprise culture. Based on this, this paper takes enterprise culture
theory and management theory as a guide, the use of scientific research methods on the
standardization of AL corporate culture were studied. The specific ideas on the basic
concept of enterprise culture and enterprise culture and evaluation theory, analyzes the
basic situation of AL company, the concept of enterprise culture and enterprise system
the cultural construction of the status quo; through the questionnaire and interview
survey method, with the model of Quin cultural value evaluation of AL corporate
culture, through these steps, the preliminary determination AL enterprise culture of
customer demand and satisfaction degree of attention is not high enough, the enterprise
culture construction planning and development strategy of integration is not enough,
and ignore the business process the internal control system construction, performance
appraisal can not really play its due role, creating the enterprise culture carrier and lack
of innovation etc. The problem, in order to improve the corporate culture system of AL
company, this paper from the theoretical perspective, combined with the fact of
domestic and foreign scholars research results and AL corporate culture practice, the
path to construct corporate culture of AL company from the three aspects of the
enterprise culture construction principles, construction path and protection measures.
Overall, the use of the hands during the study of corporate culture, management and
Abstract
V
other basic theory of AL corporate culture has carried on the empirical analysis, the
results should be in full to a certain extent the research within the scope of the
theoretical system, in practice also for the other industries and even the same type of
company the cultural system construction and improvement, provide certain reference
and guidance value.
【Key words】：Enterprise Culture AL Company Culture Assessment
Quinn Model
。。。。。。以上简介无排版格式，详细内容请下载查看
==>>