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品牌要素课程培训教材_PPT

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更新时间:2018/1/5(发布于辽宁)

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品牌要素 晓洁 业红 国辉 选择品牌要素的标准品牌要素的选择及战术品牌诸要素的集合目录: 品牌要素这章在本书的位置 品牌要素的任务就是给这个西红柿做的诸如:名称,标志,形象代表等品牌要素. 次级联想 什么是品牌要素 品牌名称 广告语 标识与图标 广告曲 URL 品牌形象代表 包装 …… 品牌元素 标准 可保护性 可记忆性 可适应性 可转换性 有含义性 可爱性 容易识别 容易回想 描述性 说服性 富有乐趣 视觉和听觉形象 美学乐趣 产品大类内/间 地域和文化界限内 灵活 可更新 法律角度 竞争角度 网站链接:web2.0生成器lightsphere Minnesota Mining and Manufacturing Co Who know the full name of 3M 简单举例说明可记忆性 以下是详细的Google域名名单(共581个): 21150 3576 38389438 466453 7sou 95539 adsbygoogle adsense adwords adwords adwords adwordselect adwordsexample adwordsgoogle adwordsselect adwords-select adwordsselect adwordsselect akwan allevil altos.us android answergoogle answer-google answersgoogle answers-google appliedsemantics appsem apsem arabgoogle arabicgoogle askgoogle atlantis9 averitablebevy bakuhatsu bigcitysmallbank blogger blogspot bon-vivant book300 canalportugal cashexperiment catalogsgoogle chinagoogle clinilab cobrasearch conversionuniversity crotales dbanks deja deja dejadiscussion dejadiscussions deja-discussions dejanews dejanews dejanews 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