影视产品作为典型的文化产品,其出口不仅可以给国家带来巨大的经济

效益,还可以向世界上其他国家传播输出本国的价值观及生活方式,有助于

带动相关产业的发展进步,提升国际影响力。如今影视贸易已经是评价一个

国家“软实力”的重要指标,在各国经济中占有举足轻重的地位。

现在文化侵略已成为资本主义强国新一轮扩张的有效方式,世界各国几

乎都笼罩在美国强势的文化冲击之下,为此各国政府针对影视贸易纷纷采取

保护政策,以保护本国影视产业的健康发展,确保本国文化安全。

本文第一章为导论,第二章首先界定了影视贸易壁垒的相关概念,阐述

了世界影视贸易保护历史的变迁,指出影视贸易保护的动因,并通过经济学

的福利效应分析探讨主要影视贸易壁垒关税、配额和补贴的效果。第三章对

世界各国目前采取的壁垒措施进行总体概述并进行比较。中国的影视产业起

步晚,经过二十多年的发展虽取得了长足的进步,却仍显不够,相比之下具

有相似文化背景的韩国,其影视贸易蓬勃发展、成绩斐然,这都得益于政府

出台的一系列振兴影视产业、保护影视贸易的政策,而欧洲针对影视贸易保

护的成功经验对中国也有极强的借鉴作用,文中第四章以中国为例对影视贸

易壁垒的效果进行分析,针对影视贸易保护提出几点建议。第五章最后对未

来影视贸易壁垒的发展趋势进行预测。

关键词影视贸易壁垒;文化多样性;关税;配额;补贴

Abstract

As a typical cultural product,the export of film and television products can

not only bring huge economic benefits to the country,but also spread their values

to other countries in the world, which is helpful to drive the development of

related industries' progress and enhance the international influence. Nowadays,

the film and television products trade is an important indicator for evaluation the

soft power of a country, and occupies a pivotal position in the national

economy.

The cultural aggression has become an effective way for the capitalist powers

to take a new round of expansion. In the face of strong impact of American

culture, the countries of the world are taking different protection policies for the

film and television trade to ensure healthy development of the domestic film and

television industry and national cultural security.

This article divided into five chapters. Chapter one has carried on a general

introduction. Chapter tow has probe into the meaning of the film and television

trade barriers and described the history of the film and television trade protection.

Chapter three analyzes the benefits of tariffs, quotas and subsidies from the

economics perspective and compares the film and television trade barriers of

countries. Chapter four takes China as an example to analyze the effects of the

film and television trade barriers, and points out that drawing on the successful

experience of the South Korea and Europe, China should strengthen the