我国自改革开放引入物流这一概念以来,经过三十年的发展,中国物流业已

经成熟壮大了,但从物流成本占GDP的比重来看,还只处于发达国家上世纪70、

80年代的水平。2013年我国社会物流成本占GDP的比重为18%,而美国同期为

8.5%。其原因是物流业的组织化、专业化、信息化程度低,物流企业多、小、散、

弱的格局一直存在。现代物流发展离不开物流信息化,物流信息化为物流现代化

提供了有力支撑。正确的物流信息化战略能够促进企业发展,大大降低物流成本,

同时使供应链更加紧密的链接,各类物流信息有机整合,物流信息实现实时传输,

不断接近物畅其流,持续提高物流效率。

本文通过对A公司经营管理全方位的深入调查,掌握了大量的经营管理数据,

结合物流市场环境和物流行业发展趋势,运用相关理论知识进行分析。找出了 A

公司经营管理中存在的问题,通过对这些问题产生的原因分析,提出运用信息化

的方法来解决存在问题,文章最后提出了信息化规划和实施方案。文章分为六个

部分:第一章:前言。介绍问题的提出、研究的意义、采用的方法和研宄的主要

内容。第二章:A公司的经营现状。包括A公司的情况简介,经营业务的简单介

绍,公司近期的经营状况。第三章:A公司经营管理存在的主要问题。通过对A

公司经营业务的掌握了解,详细分析公司经营管理中存在的主要问题,找到问题

的根源和产生问题的原因。第四章:A公司的战略定位。通过SWOT分析和市场

细分,结合公司存在的问题及原因,制定出适应市场和行业发展趋势的战略定位。

第五章:A公司的信息化战略。按照公司的战略定位,制定出公司的信息化发展

规划,按照规划实施信息化方案,希望通过信息化战略实施来解决公司经营管理

存在的主要问题。第六章:结论和启示。通过对A公司信息化的研究,找出解决

公司问题的方法和路径,达到促进物流企业发展的目的,同时,研宄中也存在许

多不足之处,有待今后整改完善。

关键词:物流,经营管理,物流成本,物流信息化

COMPANY A LOGISTICS OPERATION AND

MANAGEMENT STUDY

ABSTRACT

Our countiy since reform and opening up the introduction of the concept of

logistics, after nearly 30 years of development, China's logistics industry has grown up,

but from the point of logistics costs as a percentage of GDP, is only in the developed

countries in Ihe 70 s and 70 s. In 2013, our country social logistics costs as a percentage

of GDP is 18%, and the United States over the same period was 8.5%.The reason is the

low degree of organization of logistics industry, specialization, informationization,

logistics enterprises, small,scattered, weak pattern.Modern logistics development

cannot leave the logistics information, logistics information into modern logistics

provides a strong supportCorrect logistics informationization strategy can promote

enterprise development, greatly reduce logistics cost,at the same time make closer links

of supply chain,all kinds of the organic integration of logistics information, logistics

information real-time transmission, close to chang their flow constantly, continuously

improve the logistics efficiency.

This article through to the management of A company A foil range of in-depth

investigation, mastering A large amount of data management, combining with the

logistics market environment and the development trend of logistics industry, using

relevant theoretical knowledge are analyzed.Find out the problems existing in the

management of A company, through analyzing the causes of these problems,using the

informationization method was proposed to solve the problems, finally puts forward the

informatization planning and implementation plan. The article is divided into six parts:

the first chapter: introduction. Introduce problems is proposed, the research significance,

methods and major contents of the research. The second chapter: A situation in the

management of the firm. Include A company introduction, A brief introduction of the

business, the company in the near future operating conditions. The third chapter: the

main problems of management of A company. Through mastery of business A company,

A detailed analysis to the main problems existing in the management of company and

find the root cause of the problem and causes of the problem. The fourth chapter: the

strategic positioning of A company. Through the SWOT analysis and market

segmentation, combined with the problems existing in the company and the reason, to

n