本文首先对 LLM 的历史发展进行了介绍，然后对公司的地理位置进行分析，
并对外部环境进行了剖析，分析了公司面临的宏观环境、行业环境和竞争环境；
其次从公司内部等方面分析了公司的内部环境；进而利用 SWOT 分析法，总结了
公司外部环境遇到的机遇和挑战，内部的优势与劣势。在上述分析基础上，考虑
公司面临的现状，提出了公司的战略目标、战略原则和战略方案。
通过研究，本论文认为公司未来发展应该利用汽车行业快速发展的大好机会，
改变公司在产品、人力、市场等方面的不足，实施改变战略，达成公司的战略目
标。在产品战略上实施产品差异化，开发更具优势的产品；加大公司改革力度，
降低公司原耗材成本，加强与大型铝企业合作；在强化人力资源管理，打造公司
软实力。
关键词：战略资源；发展战略；SWOT；LLM
Research on Development Strategies of LLM Company
Major: MBA
Autor name: Li YongLi Yong
Tutor name: Shang Yao HuaShang Xiao Hua
Abstract
Science the reform and opening , Chinese economy develop more and more
faster,the Chinese people’s life more and more better .
Because the income added, the people start to change the consumer attitdes, the
automobile start to be bought by ordinary people. Special science 21st century, the
automobile development more and more faster.This shows the enormous capacity and
potential of the Chinese auto market.Because of the automobile increase, also led to
the rapid development of automobile parts enterprises.The aluminum wheels , as one of
the most important automotive safety systems factors, throughout the car production
process, played the important role.Chinese Car Wheel companies from small to large,
from weak to strong in the automotive development process gradually grow.
This article first introdues the Lioho Light Metal (Kunshan) Co.,LTD company
history . And then, analyze the company's location . And the external environment were
analyzed.Analyze of the macro environment facing the company 、 industrial and
competitive environment.Second, from the company's internal analysis and other
aspects of the company's internal environment.Using SWOT analysis, summarizes the
opportunities and challenges encountered by the company's external environment,
Internal strengths and weaknesses. Based on the above analysis, facing the company,
consider the current situation , presented the company's strategic goals, strategic
principles, strategic plan.
Through researching ,the paper considers, the company should seize the golden
opportunity of rapid development of the automotive industry, in the further .Lack of
change in terms of product, labor, markets, and implement change strategies, to achieve
the company's strategic goals.Change strategies,Achieve the company's strategic
objectives. On the implementation of the strategy of product differentiation
products, developing more competitive products, increasing corporate reform
efforts,lower raw material cost, strengthen cooperation with large aluminum companies.
Strengthen human resources management, to build the company's soft power.
Keywords: Development Strategy; SWOT; Lioho Light Metal
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