专 业:工商管理

目前,全球的竞争市场呈现出越来越明显的个性化和多样化趋势,使得制造行业正

面临前所未有的挑战。面对经济全球化、市场多样化和个性化等多方面的风险,制造行

业需要制定全新的发展模式和竞争战略,增强自身的核心竞争力,而不能墨守成规地将

成本和规模作为制胜的唯一手段。在欧美经济复苏,中国经济放缓,欧美制造业回流本

土,中国制造业逐步升级的大环境下,外资制造企业的核心竞争力受到前所未有的巨大

挑战。单纯的制造业已经不能满足市场经济的需求,而产业单一和产能过剩更是制约企

业核心竞争力提升的瓶颈,企业的转型成为亟待解决的问题,从制造业向服务业的逐步

过渡就成为企业合理转型的关键步骤。同时,中国市场经济发展的低碳经济以及随之而

来的潜力巨大的节能改造为企业带来前所未有的崭新机遇。因此,为企业选择科学合理

的竞争战略,可以使企业在市场竞争中立于不败之地,从而实现企业的可持续发展。

本文以上海英格索兰压缩机有限公司为例,深入研究了上海英格索兰压缩机有限公

司的战略选择。首先介绍了英格索兰公司的背景和经营发展状况,其次介绍了国内外有

关企业竞争性战略的理论和研究文献,然后根据国内外有关企业竞争战略的研究综述结

合企业实际数据统计,运用理论工具深入分析企业发展的优势、劣势、机遇和威胁等方

面的状况,最后为企业在激烈竞争中实现可持续发展提出竞争战略选择的建议,同时对

同行业全球性企业在中国市场经济发展背景下的竞争和可持续发展提供了借鉴。

本文在研究中深入分析上海英格索兰压缩机有限公司在经营发展中的劣势和不足

之处,以此作为企业改进和提高核心竞争力的参考和依据。本文提出的上海英格索兰压

缩机有限公司竞争战略的建议可以为企业未来发展战略的制定提供借鉴,通过对具体企

业的竞争战略分析和研究,同时对本行业的经营发展提供借鉴经验。

学员姓名:朱军基

导师姓名:杨永平

摘要

【关键词】英格索兰有限公司;压縮机;竞争战略;SWOT分析

【研究类型】应用研究

Title: Shanghai Ingersoll Rand Compressor co” LTD. Competitive

strategy research

Specialty: Business Administration

Abstract

As the global market demand trend of diversification and individuation is

more and more obvious, the manufacturing industry is facing the challenge of

globalization, diversification and individuation demand, scale and cost control is

no longer a magic weapon for winning the, manufacturing requires the

development of new, more model. The recovery in Europe and the us economic

slowdown in China, Europe and the United States manufacturing back home,

China's manufacturing environment, escalate foreign manufacturing enterprise's

core competitiveness by unprecedented huge challenge. Simple manufacturing

already cannot satisfy the demand of market economy, and the single and

industrial overcapacity is bottleneck of promoting enterprise core competitiven

ess the transformation of foreign companies from manufacturing to service

industry has become the trend of The Times. At the same time, Chinese market

economy development of low carbon economy, and the resulting huge potential

of energy-saving reform bring unprecedented new opportunities for the

enterprise. Therefore, how to adjust the enterprise competition strategy,

sustainable development has become the current foreign manufacturing

problems to be solved.

This paper takes Shanghai Ingersoll Rand Compressor co., LTD., for

example, further study of the Shanghai Ingersoll Rand Compressor co., LTD.

First introduced the Ingersoll Rand Company background and development

status, secondly introduces the enterprise competitive strategy theory and

research literatures at home and abroad, and then according to the domestic and

Name: Zhu Junji

Tutor: Yang Yongping
Signature

foreign research related to the enterprise competition strategy in this paper,