随着我国法制化进程和制度体系建设的不断加快,市场的主体地位不断凸

显,市场经济中优胜劣汰的竞争机制更加激烈。在市场经济中,机遇与挑战并存,

企业若想在新的形式下更好地发展,制定科学合理的发展战略是关键。

云南WS三七种植有限公司从创立初就历经市场环境的考验,不断发展。作

为成长型企业,在面对复杂的环境和巨大的发展压力之下,制定科学的发展战略

并加强战略管理对企业自身发展是十分重要的。本文以云南ws三七种植有限公

司为个案,基于个人的理论学习和战略实践对云南ws三七种植有限公司发展战

略进行详细分析,希望对云南ws三七种植有限公司的发展战略制定起到一定的

促进作用,同时也为同行业其他企业制定发展战略提供借鉴。

本文首先对国内外战略管理的相关理论研究进行梳理,了解企业发展战略的

理论前沿和发展趋势。其次,运用PEST分析法对云南WS三七种植有限公司所

处的外部宏观环境进行分析,了解企业发展动向;运用波特的五力分析法对企业

自身发展的竞争环境进行分析,了解企业的竞争现状。再次,用SWOT分析法对

企业的内部优势、内部劣势、外部机会、外部威胁进行综合分析。结合分析结果

理论联系实际,制定出公司的发展战略。最后,依据发展战略提出公司的战略规

划和保障公司战略实施的路径措施。

关键词:战略环境分析,发展战略制定,战略实施保障

DEVELOPMENT STRATEGY RESEARCH

OF WS PANAX PLANTING LTD.

ABSTRACT

With the accelerating process of our legal system and the system

construction,the subject status of the market is continuously emerging, the

evolution of market economy competition is more intense. In the market

economy, it has opportunities and challenges at the same time.If the enterprises

want to be better under the new situation, it is the key to formulate scientific and

reasonable development strategy.

Yunnan WS Panax planting Ltd faces the test of market environment at

the beginning of the establishment It develops continuously, As a growing

enterprise, in the face of the complex environment and the high pressure of the

development,formulating the scientific development strategy and strengthen

strategic management is very important for the enterprise's own development.

This paper takes Yunnan WS Panax planting Ltd. LTD as a case. Make a

detailed analysis that is based on the theoiy of personal learning and strategy

practice of Yunnan WS Panax planting Ltd in order to promoting the

development Strategy of this enterprise, what’ s more it can provide some useful

reference for other industry enterprise development strategy.

Firstly,this paper puts the relevant theories of strategic management at

home and abroad in order to understand the theoretical forefront and the trend of

enterprise development strategy.Secondly,using the PEST analyze the external

macro environment of Yunnan WS Panax planting Ltd to know the trend of the

enterprise development,the development of competitive environment is

analyzed by using Potter' s five force analysis to know the competition of

enterprises. Furthermore, using tiie SWOT method analyze not only internal

advantage and weaknesses, but also external opportunities and treats,With the

results of the analysis, link theory with actual,the author formulates the

development strategy of the company,Finally, according to the development

strategy,the author puts forward strategic planning and ensures the measures to

implement the company strategy.

Keyords: Strategy environment analysis, Development strategy formulation,

Strategic implementation safeguard in