通过对企业发展战略进行分解,将企业发展分为三个层面,并制定了时间表。
为了保证企业发展战略的实施,公司将其发展味精产品业务系列、复合调味料产品
业务系列、原产地原生态天然及加工食品业务系列、高科技研发及加工产品业务系
列等四项主营业务,并对主营业务进行实施规划,分为先期主体项目、扩展项目及
高科技延伸业务领域。从而将发展战略落地,可具体操作实施。
关键词:战略品牌竞争力整合产品线
II
东北大学硕士学位论又
目录
The Development Strategy Research of SH Company, ltd.
Abstract
The paper sees through the development strategy of SH Company, Ltd's
transformation process, uses the typical strategic analysis tools, tries to analyze and
demonstrate combined with history and current situation of the enterprise, the internal and
external environment, competitor, industries, etc. As a result,the paper reaches the
conclusion of the development strategy of SH Company, Ltd. They are: seize the
opportunity of macro policy, adapt to enterprise trends, form a certain scale enterprise on
the basis of the brand, quick action, upgrade enterprise scale and pattern; take advantages of
the SH brand, channel and personnel, combined with recombinant opportunity, vertically
integrate up and downstream, horizontally update the product line through merger and
acquisition, enhance the scale of product capacity, update the product structure. Finally
achieve the multiple integration, create a circular development mode enterprise, which will
be the first comprehensive food industry enterprises in the northeast area.
The development of the enterprise is divided into three sides and has been set out a
timetable by decomposes the development strategy of the enterprise. In order to guarantee
the implementation of the development strategy of the enterprise, the company will develop
four main businesses: monosodium glutamate product business series, condiments product
business series, origin and original ecology natural food and processed food business series,
high-tech R&D and processed product business series. Moreover, the main businesses have
been divided into prophase main project, extension project and high-tech extension project.
Thus guarantees the development strategy is operational and can be implemented.
keywords: strategy, brand, competitiveness, integration, product line
==>>