摘 要

随着社会发展与经济进步,企业面临的经营环境更加复杂,尤其近年来我国经济逐

步与世界接轨,面对更大范围的竞争,为提高经营效率,现代企业信息化建设显得尤为

重要,企业通过引入信息化手段可以显著提高提高企业经营、生产、管理、决策的信息

化水平。

然而当企业在推进信息化建设时,都会遇到一些不可避免的问题,包含人员对于信

息技术的认知程度不同,信息技术应用过程中改变原有的业务流程及组织结构,信息技

术应用过程当中未能及时跟进技术支持及未能随着企业的发展而优化信息化建设配套

等等,这些都会给企业经营带来不利影响。

本文在把握企业信息化建设相关理论的基础上,采用案例研究方法,从分析c银行

向A企业推广电子银行服务遇到的问题入手,对于目前工作当中存在的问题进行深入分

析与研究,总结服务推广中遇到阻力的原因包含人员因素、组织结构及业务流程因素,

技术支持因素等等。从企业信息化建设实施的角度,以更完善的推介方案与更准确的企

业信息化需求分析为基础,结合C银行电子银行服务与A企业现状,建立适合A企业的

信息化建设优化方案,这些优化方案可以解决C银行在推进A企业使用电子银行服务提

高企业经营效率过程中遇到的问题,同时促进银企间长远合作,实现双贏。

关键词:信息化建设;优化方案;电子银行

C银行向A企业推广屯+银行案例研究

Case of C Bank ’s Implementation of Enterprise Electronic Banking

Services at A Enterprise

Abstract

With the development of social and economic progress, enterprises face increasingly

complex business environment, and especially in recent years our country economy has

gradually been integrated into the world; faced with a wider range of competition, to improve

the efficiency of management,modern enterprise informationized construction is particularly

important, and in terms of enterprises, informationized level of entrepreneurial management,

production, management and decision can be significantly improved by introducing

informationized methods.

However, when promoting informatization construction, enterprises will face some

inevitable problems, which include distinct cognitive degree of information technology for

personnels, alteration of the original business process and organization structure in the

process of informative technology application, failure to follow up with technical support in

the process of informative technology application, and failure to optimize informative

construction supporting along with enterprise's development,which all would be detrimental to

the enterprise management.

On the basis of grasping relevant theories on the entrepreneurial information construction,

and proceeding with analysis of problems encountered by C bank in promoting enterprise

electronic banking service to A enterprise through case study method, this paper has conducted

in-depth analysis and research of the present problems in the work, and has summed up the

reasons for the resistance encountered in the service promotion, which include several factors,

such as personnel, organizational structure and business processes, technical support and so on.

From the perspective of construction and implementation of entrepreneurial informatization,

based on better marketing scheme and more accurate entrepreneurial information demand

analysis, optimized schemes of information construction suitable for A enterprise can be

proposed, combined with present situation of both entrepreneurial electronic banking service

provided by C bank and A enterprise; these optimized scheme can solve problems

encountered in C bank's efforts to promote electronic banking services for A enterprise so as to

elevate the management efficiency, and meanwhile enhance cooperation between the long-term

cooperation between bank and enterprise to achieve a win-win situation.

Key Words: Information technology; Optimization program; Electronic bank;

ii